change sciences ®

POSITIVE DESIGN A NEW APPROACH TO TECHNOLOGY

®  change sciences

change sciences ®

HAPPY FEELINGS = POSITIVE ACTIONS

2!

Likelihood to Return!

H

appi

ness

Rat

ing

Afte

r Use

!

Aetna!

PBS!

Priceline! Bank of America!

Best Buy!

n=8500!

Healthcare.gov!

Amazon!Zappos!

Virgin! Expedia!Chase!

WebMD!

Home Depot!

CBS!

IKEA!

Ally!

Mayo Clinic! Gap!

Apple!

change sciences ®

FIVE PRINCIPLES OF POSITIVE DESIGN

3!

Ease of use, control, productivity, mastery.

AUTONOMY TRUST CONNECTION CREATIVITY MEANING

Security, respect, authenticity.

Identity, like-minded, community.

Discovery, play, expression, making.

Continuity, learning, flow.

change sciences ®

THE POSITIVE DESIGN EVOLUTION

4!

usability!

behavioral design!

POSITIVE DESIGN

change sciences ®

CASE STUDIES

5!

IoT and apps!

VERIZON

Change Sciences partnered with McGarry Bowen’s innovation lab and Verizon to uncover emotions, attitudes, and behaviors around video.

CREATING NEW POSSIBILITIES

SOCIAL  LISTENING

DIARIES

GROUP  CONVERSATIONS

IDEATION

change sciences ®

CASE STUDY

6!

Online diary entries to understand emotions connected with viewing in various situations.

In-home observations and hosted small conversations to understand video behavior.

Social media analysis to develop themes for positive design.

DIARIES CONVERSATIONS SOCIAL LISTENING

change sciences ®

EMOTIONAL BLUEPRINTS

7!

CONFIDENT

ENTERTAINED

RELAXED

MASTERY

CREATIVE

INSPIRED

CELEBRATORY

SURPRISED

change sciences ®

CASE STUDY

8!

responsive site and apps!

SYFY

Syfy partnered with Change Sciences to identify the peak moments in the experience and eliminate any negatives.

POSITIVE ENGAGEMENT

DIARIES

EYE  TRACKING

INTERVIEWS

SURVEYS

change sciences ®

TIMELINE OF HAPPY MOMENTS

9!

ANTICIPATE

Syfy fans are coming to the site to get

excited about future viewing

People start by going to a show they

want to watch.

ACCOMPLISH

SAVOR

Ways to slow down the experience so

that peak moments can be experienced

more fully.

As people come down from a peak

experience they want to do

something related to the show.

EXTEND

SAMPLE

Before they leave, people want ideas

for next time.

Syfy wants to make sure people

remember new possibilities but also take away the peak

moments.

REMEMBER

change sciences ®

CASE STUDY

10!

responsive site

VIRGIN

Virgin America wanted to understand how the online experience fit in to a larger context and to track success from version to version.

MEASURING HAPPINESS

ONLINE  STUDY

SURVEY

ANALYTICS  

change sciences ®

CASE STUDY

11!

SCORES We combine several metrics into scores for each of the top-level categories.

AutonomyTrust

ConnectionCreativityMeaning

change sciences ®

MEASURING POSITIVE EXPERIENCE

12!

Time spent exploring on own

TIMESelf-reported sense of accomplishment

ACCOMPLISHMENTTask success SUCCESS

Perceived barriers to success

FAILS

low! mid! high! low!

change sciences ®

MEASURING POSITIVE EXPERIENCE

13!

APPS & DASHBOARD

CHEMISTRY

—  SUCCESS

—  TRUST

—  CREATIVITY

—  CONNECTION

—  FLOW

—  VALUE

—  POSITIVE EMOTIONS

—  EASE OF USE

—  LIKELIHOOD TO RECOMMEND

—  LIKELIHOOD TO RETURN

—  ENGAGEMENT

—  POSITIVE ACTIONS

change sciences ®

THE TEAM

14!

PAMELA PAVLISCAKResearch Director!

DIANA SAPANAROAnalyst!

STEVE ELLISTechnology Director!

CHRISTIAN BRACHERData Scientist in Residence!

TONY ALONGIAnalyst!

KELLY NOLANProject Manager!

JULIANNA ZDUNICHContent Strategist!

MIKE FISHER Field Researcher!

change sciences ® 15!

change sciences ® 16!

28 West 44th StNew York, NY 10036USA

www.changesciences.com

THANK YOU