31
Competitor Analysis Summary Presentation 1

Competitor analysis summary presentation

Embed Size (px)

DESCRIPTION

After a review of 55 websites deemed 'comparative' to the database driven government health site that our client is redesigning - this was the summary presentation

Citation preview

Page 1: Competitor analysis summary presentation

Competitor AnalysisSummary Presentation

1

Page 2: Competitor analysis summary presentation

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

‘Look and Feel’ & Navigation - themes

2

Page 3: Competitor analysis summary presentation

‘Look and Feel’ & Navigation - themes

3

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://www.gapminder.org

http://www.devinfo.org

Page 4: Competitor analysis summary presentation

‘Look and Feel’ & Navigation - themes

4

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://www.bom.gov.au

http://www.oecd.org/statistics/

Page 5: Competitor analysis summary presentation

‘Look and Feel’ & Navigation - themes

5

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of spacehttp://www.devinfo.org

http://www.google.com.au

Page 6: Competitor analysis summary presentation

‘Look and Feel’ & Navigation - themes

6

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://investa2.dgpreview.com.au/office/portfolio/filtered/location:3/ownership:17/#

http://www.ahw.gov.ab.ca/IHDA_Retrieval/

Page 7: Competitor analysis summary presentation

‘Look and Feel’ & Navigation - themes

7

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://investa2.dgpreview.com.au/office/portfolio/filtered/location:3/ownership:17/#

http://www.ahw.gov.ab.ca/IHDA_Retrieval/

Page 8: Competitor analysis summary presentation

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

Organising Information - themes

8

Page 9: Competitor analysis summary presentation

Organising Information - themes

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

9

http://www.devinfo.org

http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/bocsar_onlinequeries

Page 10: Competitor analysis summary presentation

Organising Information - themes

10

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

http://ec.europa.eu/health/indicators/indicators/

http://www.qantas.com.au/travel/airlines/home/au/en

Page 11: Competitor analysis summary presentation

Organising Information - themes

11

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/

bocsar_onlinequeries

http://www.sbs.com.au/censusexplorer/

http://www.aihw.gov.au/chi/

Page 12: Competitor analysis summary presentation

Organising Information - themes

12

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

http://www.abs.gov.au/websitedbs/D3310114.nsf/home/First+Visit?opendocument#from-banner=GT

http://www.statcan.gc.ca/start-debut-eng.html

Page 13: Competitor analysis summary presentation

The ‘Search experience’ - themes

13

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

Page 14: Competitor analysis summary presentation

The ‘Search experience’ - themes

14

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

http://www.oecd.org/statistics/

http://www.google.com.au/

http://www.wolfranalpha.com/

Page 15: Competitor analysis summary presentation

The ‘Search experience’ - themes

15

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

http://www.gapminder.org

http://www.health.alberta.ca/health-info/IHDA-Geographic/COPD/incidence-agestandard/atlas.html

Page 16: Competitor analysis summary presentation

The ‘Search experience’ - themes

16

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

http://www.myhealthycommunities.gov.au/medicare-local/ml106

Page 17: Competitor analysis summary presentation

Facilitates dynamic browsing well

Facilitates both badly

The ‘Search experience’ - themes

17

Facilitates both well

Facilitates linear searching well

Page 18: Competitor analysis summary presentation

The ‘Search experience’ - themes

18

Facilitates both well

Facilitates linear searching well

Facilitates dynamic browsing well

Facilitates both badly

‘Atlas’ style dataviz portal

Responsive search bar

Links to related information

Content previews in search results

Lots of questions before any results/content returned

Page 19: Competitor analysis summary presentation

Data visualisation - themes

19

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

Page 20: Competitor analysis summary presentation

Data visualisation - themes

20

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://www.sbs.com.au/censusexplorer/

http://www.nhs.uk/Tools/Pages/NHSAtlasofrisk.aspx

Page 21: Competitor analysis summary presentation

Data visualisation - themes

21

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://ec.europa.eu/health/indicators/indicators/

http://www.devinfo.org

Page 23: Competitor analysis summary presentation

Data visualisation - themes

23

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://ec.europa.eu/health/indicators/indicators/

http://www.healthmetricsandevaluation.org/tools/data-visualizations

Page 24: Competitor analysis summary presentation

Data visualisation - themes

24

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://www.myhealthycommunities.gov.au/medicare-local/ml106

http://two-n.com/wnyc/

Page 25: Competitor analysis summary presentation

Data visualisation - themes

25

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

Page 26: Competitor analysis summary presentation

Use of maps - themes

26

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

Page 27: Competitor analysis summary presentation

Use of maps - themes

27

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

Page 28: Competitor analysis summary presentation

Use of maps - themes

28

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

http://two-n.com/wnyc/

http://www.sbs.com.au/censusexplorer/

Page 29: Competitor analysis summary presentation

Use of maps - themes

29

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

http://www.health.vic.gov.au/healthstatus/interactive/atlas.htm

http://www.publichealth.gov.au/interactive-mapping/

Page 30: Competitor analysis summary presentation

Use of maps - themes

30

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

http://www.bom.gov.au/australia/meteye/

Page 31: Competitor analysis summary presentation

31