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Things I have learned at the ConfabUK conference in March 2013
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USER CENTERED
DESIGN
OF DIGITAL
EXPERIENCES
Content Strategy & UX
@olivierrenard
17/04/2013
1
What iscontent strategy
Content Strategy is not only about the what …
… but also about the
Why
For whom
When
How
With what means
Where
How often
What next
4
Processes
Governance
5
And how all content is managed
failMost organisations &
sites
to provide content adequately
7
# Content streams
Devices
Directions
8
9
navigation & search
designtechnology
content
Content first
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12
13
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Nice,but how can we use this in
User Experience or Information Architecture
Multi-disciplinary team
UX Content Strategy
UnderstandExploreDefineBuild
• Content audit (ROT) • Stakeholder agendas• Current style guide • Content owners• Content readability • Workflow and timelines• Search analytics • Metadata integrity• Legal requirements • Translation requirements• Channel requirements • Accessibility requirements
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Well written
Not well written
RelevantNot relevant
Forget it
Forget it
Yes, Please!
Improve
Audun Rundberg – http://www.slideshare.net/audunrundberg/confab-london-audun-2013
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gov.uk
45 000 kept
92 000 binned
UX Content Strategy
UnderstandExploreDefineBuild
• Messaging hierarchy• Workflow design• Page tables• Role descriptions• Content attributes• Editorial calendar• Metadata schema• Content migration specs
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Source: Braintraffic
And what about prototyping?23
Sketching(paper)
Prototype (html)
Mockup(e.g. Axure,
Adobe)
UX Content Strategy
UnderstandExploreDefineBuild
• Core messaging• Workflow design• Style guide• Role descriptions• Topics / Transactions• Editorial calendar• Governance guidelines• Content migration specs
Source: Braintraffic
26
That’s itFor now - @olivierrenard