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C o p y r i g h t © E p s i l o n 2 0 1 5 E p s i l o n D a t a M a n a g e m e n t , L L C . A l l r i g h t s r e s e r v e d . Conversant Design @dantemurphy June 16, 2015

Conversant Design

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Conversant Design@dantemurphy

June 16, 2015

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What is a “Conversation”?

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An exchange of facts, opinions, or stories…

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…between one or more participants…

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…in which more than one party has a specific goal or objective.

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Package your ideas

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7

Educate

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Influence

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Engage

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Know and adapt to your audience(s)

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Ask Questionsand Listen

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Remember and Learn

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Demonstrate Transparency and Trust

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Achieve confluence…or, at least, compromise

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15

Lock In Agreements

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Genuinely Understand What “The Other Guy” Wants

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17

Separate “What” from “Why” and “How”

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Apply conversation to your design process

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19

Personas

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Character Cards

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21

Role Play

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22

Summary

Package your Ideas• Be prepared to educate, influence, or engage

Know your Audience• Ask questions, listen for cues, and build trust

Achieve Confluence• Emphasize shared objectives, act in good faith

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Thank you.

@dantemurphy

[email protected]