crux noun /krəәks/  /kro͝oks/  cruces, plural; cruxes, plural

1.  The decisive or most important point at issue 2.  A particular point of difficulty The crux of good website design is … http://www.facebook.com/event.php?eid=277529252262119

Welcome Thank you for volunteering your time and skills this weekend! The following slides serve as a brief introduction to crUX, our non-profit beneficiary, and the weekend objectives. If you have any questions please feel free to drop us a message on FB.

About crUX crUX brings together UX designers and web developers to learn, share and apply their knowledge to build a website for a good cause. After the weekend, you will leave with the satisfaction of doing good, and our adopted charity will receive a new website that you can proudly say you contributed to.

About TWC2 TWC2 has promoted the rights and welfare of migrant workers in Singapore since it was launched in 2003. It is a registered society that relies heavily on its members, volunteers and well-wishers to carry on its work. TWC2 acts through advocacy (including public education), research and direct services. http://twc2.org.sg

TWC2.org.sg •  Difficult to update •  Overpowered CMS (Drupal) •  Not addressing target audience •  Disparate content

TWC2 Blog •  Separate entity from website •  Different design •  Should be integrated with the

main site

Redesign Objectives

•  Increase awareness of the seriousness and scale of problems faced by migrant workers in Singapore

•  Foster empathy for workers’ plight and generate support for TWC2's mission

•  Develop awareness for TWC2’s services. •  Encourage donations •  Encourage volunteering

Action: think about some ways these objectives could be presented visually

Target Audience

•  Primary: English-speaking Singaporeans and middle/upper strata foreigners in Singapore.

•  Secondary: researchers, tertiary students, foreign diplomats and experts from NGOs who want to obtain specific information about some aspect of migrant worker issues.

Proposed Site Content

The Cause •  Migrant workers in SG Who we are •  Vision and mission •  The organisation •  The Executive Committee •  Regular Staff •  Annual Reports What we do •  Our work •  Advocacy •  Research •  Direct services •  The Care Fund •  Cuff Road Project •  Where your dollars go •  Volunteer with us

Contact us •  Contact form •  Google map What's new •  Newsflash post 143 •  Newsflash post 139, etc. Stories and features •  Storypost 259 •  Storypost 258, etc Research •  Research post 316 •  Research post 312, etc International •  Foreign news 431 •  Foreign news 427, etc

Media releases •  Press release 533 •  Press release 529, etc Volunteers •  Storypost 626 •  Storypost 622, etc (Additional links) Donate (external link to Sg Gives) Paypal (external link) Volunteer (internal link to static page 'Volunteer with us') Facebook (external link)

Methods to Achieve Objectives

•  The primary means will be through telling human-interest stories. Each story gives an in-depth look at some facet of a problem faced by a real worker. Each story must be engaging, accompanied by photos (or video), and thus achieve emotional connect with the reader.

•  The supporting means will be through feature articles or research summaries that give a more "helicopter" view of the problem, e.g. statistical trends, economic analysis, comparative studies across different countries or different time-periods.

•  There should be a section for stories that recognise the work of volunteers, and encourage others to follow in their footsteps. We cannot reward volunteerism with money, but we can reward with public acknowledgment. Likewise, recognition of donors.

Additional Requirements

•  The masthead/logo should stretch across full width, because current branding is very poor and needs to be strengthened.

•  There should be strong visuals occupying the centre of front page, with overlaid text that give in a nutshell what the cause is about and what TWC2 does. Since one visual and 2 sentences won't be able to tell readers enough, it is proposed to have up to eight rotating visuals illustrating different facets of the issue and our work.

•  There should be a search box to search internally

•  The blog-style sets should preferably include a tag-cloud

•  Donate, Paypal and Volunteer buttons should appear on every page (because of side-door entry).

Action: are these client provided requirements the *best* way to fulfill the underlying need? Can you think of any alternatives?

Useful Resources

•  http://vandelaydesign.com/blog/design/non-profit-organization-websites/

•  http://wpmu.org/15-beautiful-non-profit-websites-built-with-wordpress/

•  http://designm.ag/inspiration/best-non-profit-websites/

Action: Look through the links if you have time for some inspiration and tips on designing for non-profits