Embed Size (px)
DESCRIPTION
Creativity, and design, is a major force that can shape the experiences we live in our world. We need to understand why creativity is not supported, and nurtured, by the business environment. At the very same time we need to define what creativity is.
Citation preview
https://www.flickr.com/photos/-followthemusic-
Creativity Will Save the World!
Are you creative?
cre·a·tive noun \krē-ˈā-tiv, ˈkrē-ˌ\
1 : having or showing the ability to make new things or think of new ideas.
2 : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created.
3 : done in an unusual, and often dishonest way.
“… unusual, and often dishonest way.”
cre·a·tive noun \krē-ˈā-tiv, ˈkrē-ˌ\
1 : having or showing the ability to make new things or think of new ideas.
2 : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created.
3 : done in an unusual and often dishonest way.
So, according to that definition…
everybody is creative!
And, you know what?
or, at least, everybody used to be
do you remember when?
but why?
no fear
a natural tendency to behave like a brat
able to seamlessy build teams
https://www.flickr.com/photos/atomicshed
So, what happened?
in a system not built to nurture creativity
https://www.flickr.com/photos/what_i_see
When does this start?
from preschool to 1st grade
and it goes on… forever!
Shhhhh, I will tell you a secret!
IT IS ALL INVENTED!
but you struggle with the three principles (plus one)
1.threat 2.blackmail 3.corruption 4.(love/passion)
plus…
our brain (Paul D. MacLean model)
and…
Left Brain vs Right Brain
Now, think about creativity…
we are deceived by assumptions
Leonardo?
eames lounge chair?
fashion design?
Car design? (Ferrari 125s)
a small tribute - Attilio Galetto (left)
reality is…
you can be creative in every field
I’ll tell you a story
listen to this…
what’s that?
Спут́ник-1
Sputnik 1
October 4th, 1957
in the meantime…
Applied Physics Laboratory - JHU
Guier - McClure - Weiffenbach
GPS was born
here’s another…
listen to this…
Apollo 13 crew : Haise - Swigert - Lovell
Ground Control - Gene Kranz
April 11th 1970
then something bad happened…
April 14th - an oxygen tank exploded…
a little bit of a problem, isn’t it?
what can you do?
you start thinking…
and, as every good American would do…
use duct tape to fix it!
here’s how
and the last one
Doug Dietz - Principal Designer GE HC
MRI Machine
do you notice anything wrong?
80% of child patients must be sedated
https://www.flickr.com/photos/spyndle
not so good, huh?
GE Adventure Series MRI Machine
10% sedated children insignificant cost
and a personal one…
Karotz (formerly Nabaztag)
what did we understand?
creativity may have different origins
curiosity
urgency
understanding
Love and passion
and very often leads you to unchartered territories
and it must do… Remember the definition!
didn’t we already do that?
https://www.flickr.com/photos/acplinfo
so, here’s my definition of creativity
ability to use your (and others) brain
http://www.flickr.com/photos/joestump
willingness to have an impact
ability to think ‘without’ dots
https://www.flickr.com/photos/old_sarge
ability to find the balance
https://www.flickr.com/photos/ebjerke
ability to restore the value of words
https://www.flickr.com/photos/leventlecri
ability to imagine stories
https://www.flickr.com/photos/xcezzx
ability to craft beauty
https://www.flickr.com/photos/jurvetson/
so, what do we need to do?
be a revolutionary?
https://www.flickr.com/photos/jurvetson/
problem is…
there was only one Che Guevara
all the others…
just bought the t-shirt
reality is…
remember,
“If you can design one thing, you can design anything.” (Massimo Vignelli)
so, you just need to stand up, and…
save the world!
thank you!
