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BY MATTHEW HENDERSOND A L M A T I A N
MOOD BOARD
DESIGN RATIONALEThe Dalmation is commonly associated with firehouses,
but without the obvious options like firetrucks and badges. The dalmation, with it’s black and white fur
completely represents the colour scheme for the designs, along with the classic firehouse red.
The circle badge style represents sleek and clean design
while getting all necessary information across.
CONCEPT 1
DA
LMAT I A
NCOFFEEB O O K S
CONCEPT 1
DALMATIANCoffee house
DALMATIANCOFFEE HOUSE
CONCEPT 1
DA
LMAT I A
NDA
LMAT I A
N
COFFEEB O O K S
CONCEPT 1
CONCEPT 2
DALMATIANCOFFEE HOUSE
CONCEPT 2
DALMATIANCOFFEE SHOP
CONCEPT 2
DALMATIANCOFFEE HOUSE
DALMATIANCOFFEE AND BOOKS DALMATIAN
COFFEE HOUSE
CONCEPT 2
DESIGN RATIONALEThe Dalmation is commonly associated with firehouses,
but without the obvious options like firetrucks and badges. The dalmation, with it’s black and white fur
completely represents the colour scheme for the designs, along with the classic firehouse red.
The classic mark represents the dalmation idea without showing the head and body, just the recognizable spots.
CONCEPT 3
DALMATIANC OF F E E BOOKS
CONCEPT 3
DALMATIANCoffee & Books
DALMATIANC O F F E E H O U S E
CONCEPT 3
DALMATIANC OF F E E BOOKS
DALMATIANC OF F E E BOOKS
DALMATIANC OF F E E BOOKS
CONCEPT 3
DESIGN RATIONALEThe Dalmation is commonly associated with firehouses,
but without the obvious options like firetrucks and badges. The dalmation, with it’s black and white fur
completely represents the colour scheme for the designs, along with the classic firehouse red.
The modern mark pulls the “A” down to represent the
front of a firehall, while a sophisticated typeface creates a interesting feel for the business.
