BRANDINGUnderstanding

Your Company’s Identity

Branding tells your customers exactly who you are. It sets your EXVLQHVV�DSDUW�E\�GH¿QLQJ�ZKDW�PDNHV�LW�XQLTXH��DQG�E\�KLJKOLJKWLQJ�

what you provide customers with that other businesses don’t. Our four-SDUW�EUDQGLQJ�SURFHVV�FRPSOHWHO\�GH¿QHV�HYHU\�DVSHFW�RI�\RXU�EUDQG��

leaving no doubt as to how it should be presented.

OUR PROCESS

Description Brand research determines a clear course of action; TXHVWLRQV�UHJDUGLQJ�PDUNHWLQJ�FDQ�EH�DQVZHUHG�E\�UHIHUULQJ�WR�WKH�VWUDWHJLHV�GHYHORSHG�KHUH��:H�VHW�XS�D�SODQ�VSHFL¿FDOO\�WDLORUHG�WR�HDFK�RI�RXU�FOLHQWV��LQFOXGLQJ�D�OLVW�RI�JRDOV��EXGJHW��DQG�UHVHDUFK�RQ�

the business’s past performance. These factors help us determine what services should be used to reach the desired audience.

BRAND RESEARCH

STAKEHOLDER RESEARCH

YOU ARE OUR MAIN FOCUS

Description 'HYHORSLQJ�DQ�H̆HFWLYH�RXWOLQH�LV�WR�EHJLQ�ZLWK�WKH�REMHFWLYHV�EDVHG�RQ�WKH�VWDNHKROGHUV¶�WKRXJKWV��<RX��\RXU�NH\�SHUVRQQHO�DUH�RXU�PDLQ�IRFXV�LQ�WKLV�VWHS�EHFDXVH�WKHVH�SHRSOH�ZLOO�EULQJ�OLIH�WR�WKH�EUDQG��:H�ZLOO�WDNH�WKLV�XQLTXH�YLVLRQ�DQG�LQFRUSRUDWH�LW�LQWR�WKH�EDFNERQH�RI�WKH�EUDQG�

COMPANYHISTORY

GOALS FOR THE BUSINESS

YOUR PERSPECTIVEON YOUR BRAND

CURRENT CLIENTDISCOVERY

YOUR EXISTING CLIENTS

Description <RXU�H[LVWLQJ�FOLHQWHOH�SURYLGHV�D�SHUVSHFWLYH�LQWR�what potential clients want or don’t want from your business. We ZLOO�XWLOL]H�VXUYH\V�WR�GHYHORS�\RXU�SURVSHFWLYH�FOLHQW�PDUNHW�

How long have youbeen a customer?

Whatadvantage

do our servicesprovide you with

that othersdo not?

Whatareas of our

service wouldyou suggestwe improve

upon?

How did you hearabout our company?

POTENTIAL CLIENTDISCOVERY

DISCOVERING A NEW MARKET

Description <RXU�SRWHQWLDO�FOLHQWHOH�KDYH�D�VSHFL¿F�VHW�RI�LWHPV�WKDW�WKH\�GR�and do not want from the brands they choose to interact with. We will identify D�JURXS�RI�WDUJHW�FOLHQWV�EDVHG�XSRQ�VWDNHKROGHU�UHVHDUFK�DQG�WKH�FXUUHQW�clientele discovery.

CASE STUDYFlatgoods Furniture

WE HIT THE STREETS & ASKED:

Would you be interested in furniture made of cardboard?Why/why not?

How long would you expect the furniture to last?

What would you expect to pay for a shelf, chair, desk, ect.?

What is another market you expect cardboard furniture to be in?

COMPETITIVE AUDIT

YOUR COMPETITORS

Description A thorough audit of your competitors will allow an insight into the VWUHQJWKV�DQG�ZHDNQHVV�RI�WKH�FXUUHQW�PDUNHW�VSDFH�LQ�ZKLFK�\RXU�EUDQG�ZLOO�EH�H[SHFWHG�to compete. We will identify the three strongest players in this space and compare our clienteles’ expectations as well as our potential clients expectations to your competitors.

BIG IDEA

YOU ARE OUR MAIN FOCUS

Description The Big Idea is the culmination of extensive research and coordination that allows XV�WR�GHYHORS�D�EUDQG�WUDMHFWRU\�IRU�\RXU�FRPSDQ\��,W�KHOSV�WR�IDFLOLWDWH�VKDUHG�XQGHUVWDQGLQJ�DQG�IRFXV�WR�DOO�RI�\RXU�EUDQG¶V�LQLWLDWLYHV��%\�GHWHUPLQLQJ�HOHPHQWV�UHODWLQJ�WR�\RXU�FRPSDQ\��VXFK�DV�NH\�VHUYLFHV��FRPSHWLWRUV�DQG�VWDNHKROGHUV��ZH�DUH�DEOH�WR�V\QWKHVL]H�D�%LJ�,GHD�

The Big Idea

SHAREHOLDERRESEARCH

CURRENT CLIENTRESEARCH

COMPETITIVEAUDIT

POTENTIALRESEARCH