PRINT DESIGNEstablishing Your Brand’s

Print Portrayel

It’s important to decide how your brand will be portrayed in print. We will develop and design print strategies that

best serve your company, including print advertising, promotional packages and specialty items.

A DEFINITION

PROJECT DETAIL

DEFINE WHAT IT IS WE ARE MAKING

Description To determine what form of print design will best serve your brand, we first need to answer some fundamental questions. What is it? Who will see it? When and how will it be used? How much will it cost, and what are its limitations?

CASE STUDY: ENGINE A Web Development Company

Print Specifications8-Panel Mailer Fold

6” x 48” Finished Size

4 - Color Process

Paper SpecificationsFrench Smart White

70 pd Cover

Aqueous Coating

Print SolutionBrochure introducing new brand

3 DimensionalEmboss

4 Color Process

OffsetPrinting

Typography

Color Palette

Logo Usage Image Usage

A B C a b c 1 2 3

REVIEW BRAND

YOUR EXISTING CLIENTS

Description Reviewing the building blocks of your brand helps identity print design options that are both complimentary and at odds with its core values. The DNA of your company’s identity, in the form of the Big Idea, brand narrative and brand architecture, is in place for this very reason.

FIND INFLUENCE

RESEARCHING WHAT IS OUT THERE

Description The print approach now decided upon, we start looking at a wide variety of design influences to help trigger a direction. We start the design process by pouring through large amounts of creative work, including artistic and environmental inspiration, which provides us with inspiration that, in turn, will feed into the work of your brand.

DESIGN

CASE STUDY | Flatgoods Furniture

Description Influences assembled, we can begin designing in earnest. Numerous concepts will be refined and sketched out. Once committed to a direction, we refine the sketches to create an illustration that will provide the basis of a more precise computer rendering.

ADJUSTMENTS

FINALIZATION

Description A design has been distilled to its purest form; now it’s time for others to weigh in. Our creative director and you, the client, can examine the work and offer up suggestions for adjustments, which will be incorporated into the final piece.

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DELIVER

TO YOUR DOORSTEP

Description The tweaking process completed, the finished print design is then delivered to you.