Demystifying User experience

Uday M. Shankar

IIT Chennai ‒ March 2011

udayms acrossthinlines.com - linkedin - twitter - facebook - skype – about.me

: Owns Prototyping at Yahoo

: developer turned designer

: UX Evangelist for twelve years

Typical user

unforgiving

No prejudice

short

attention

expect things

to just work

would compare

options

You may disagree!

U have Heard these

Where do I start?

The Basics

Behavior is a function of

the Person and his or

her Environment.

Here is a Fact!

Goes beyond the food

Innovative Smart & Solves a problem

Unboxing an Apple Device

Those mystic privileged beings!

UI layout

Behavior definition

Add life to design

Helps users find stuff

Understand needs

Think Globally

Not about philanthropy

They write stuff

Yeah...! You too!

Giving life to dreams

SEO, Web Analysts etc.

How to add UX to your product

*stolen slides ;)

Great UX is more than good design

“IF  I’D  ASKED  MY  CUSTOMERS  WHAT  THEY  WANTED,  THEY’D  HAVE  SAID  A  FASTER  HORSE”  

“…PEOPLE  DON’T  KNOW  WHAT  THEY  WANT  UNTIL  YOU  SHOW  IT  TO  THEM.”  

READ  THIS  

DESIGN  INNOVATIONS  

GMAIL  

FAMILIAR?  

IRCTC,  KSRTC  &  MANY  OTHER  GOVERNMENT  PORTALS  

NIKE  

ADDING  MORE  

SPINNING  THE  SOCIAL  ANGLE  

WE  KNOW  WHAT  HAPPENED  TO  INTERNET  EXPLORER  

CREATING  ECO-­‐SYSTEMS  AROUND  YOUR  SOLUTIONS  

Acknowledgement & Appreciation

Google Images & Yahoo!

Slideshare - User Experience Design in Business Insurance – Tom Nunes (http://www.slideshare.net/tomnunes) Designing the UX Curve 2.0 – Andy Budd (http://www.slideshare.net/andybudd)

Any questions?

Blog

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udayms@gmail.com Twitter

@udayms

References

Google, Slideshare, Flickr