Web Design Company Scotland http://www.chocolatelime.co.uk/

Design a highly functional website, to

grow your online business

With almost all people today relying on the Internet to search for certain products or services

and with almost everyone using handheld devices to get the necessary information that they

need, it has become important for businesses to build an online presence, to meet people’s need

and to expand and succeed in their businesses.

In this digital marketing era, having an online presence not only helps your business to have a

wider reach, but it aids in expanding your business as well. It serves as a platform where the

businesses establish connectivity with their potential customers.

There are scores of websites on the World Wide Web; and are basically designed to provide

information and services seamlessly. And for the visitors the choice list is huge. To get access to

the best, they, judge the website, for its visibility, credibility, competency, reliability, usability,

etc. and that too, within a short span of time.

Hence, merely designing a pretty good site is not enough; the designed website should be a

highly performing one, to attract and engage visitors.

Now coming to the aspect of designing a website, the designers should strive continuously towards

making the website technically and aesthetically superior and highly performable.

Basically, when visitors browse through the websites, they come seeking for information and

also anticipate best user experience; and if this is provided, it is easy to attract, engage and

convert them from visitors to customers.

What do visitors look for, before getting hooked to a website?

Listed below are a few features that a visitor, looks for, in an engaging website:

User friendly: The website should be designed in such a way that it should provide the site

visitor with the best user interface and navigation experience, in order to retain the visitors. The

website should not only be user friendly, but it should convince the visitor to perform certain

pre-defined actions and thus convert them from visitors to customers.

Quick page load: Website visitors want quick access to the sites, therefore ensure that your

webpage loads quickly without any glitches. Design a simple website without embedding

Web Design Company Scotland http://www.chocolatelime.co.uk/

heavy images, videos into the website, that would slow down its loading and performance

speed.

Quality content: Quality content is the face of any website. It is quite essential to keep your

visitors engaged on to your site, for a longer duration, but always ensure the information

provided on the website is relevant and up-to-date.

Responsive design: Now-a-days, use of handheld devices are on the upsurge and users are

accessing information, while they are on the move. Hence it is imperative your website is

compatible with all devices sizes and browsers as well. Ensure flawless functioning of the

website on all the current and upcoming device models.

Search Engine Optimized Websites: Design the elements of a website, in such a ways that it

attracts the attention of the users at large. Use relevant keywords, and links to generate traffic.

A well designed website will rank higher and thus attract more traffic.

Conclusion:

A Web site’s performance plays a vital role in the success of a business. Good usability helps to

provide a seamless experience for visitors and improves your chances of success in your

business.

Hence, the core focus while designing a website should be on meeting the client’s aspirations

and objectives with great efficiency as well as giving the user an un-matched user experience.