DESIGN CHALLENGES, CONTENT

AND MEDIA TOOLS FOR

CULTURAL HERITAGE

A PERSONAL STREAM OF CONSCIOUSNESS IN 60 SLIDES

Mario Chiesa

#InnoDevTalk series, 12/2014

culturedelight

What is culture?

+ what Greeks called paideia+ what Latins called humanitas>> education due to the "fine arts"

>> instrument for renewal of social and individual life (Age of Reason)

Culture in the social sense

>> all the knowledge, beliefs, fantasies, ideologies, symbols, norms, values, etc. that result in patterns and techniques of activity typical of any society

>> In synthesis: techniques and symbolic forms

Cultural resources dualisms

>> the encyclopedia and the library on one side,

>> the museum on the other

>> in the digital:virtual museums and digital libraries

Dualism #1

Museums-

Libraries

LibrariesBorges’s library of Babel

LibrariesGoogle NC Data Center

EncyclopediesEncyclopedie de Diderot et d'Alembert

EncyclopediesWikipedia

Dualism #2

Preservationvs

Dissemination

Preservation

Dissemination

Engagement

Dualism #3

Tangible heritagevs

Intangible heritage

CollectionsWunderkammer - Cabinets of curiosities

Museums + MonumentsBritish Museum

Events and traditionsIvrea’s carnival - Battle of the Oranges

Performing artsFestivals, gatherings, rituals, etc.

Dualism #4

Physicalvs

Digital

Physical vs Digital

With the digitalization we overcomelimits and constrains due to the

• the physicality of objects• spatial and temporal (presence)• preservation vs dissemination

Digitalization2D and 3D scanning, other recordings

Processingdata mesh, modelling,

A value chain

Distributionand fruition

Integration Use and reuse

Datamanagement

‘Native’ digital content

ProcessingDigitalization

«digital master» Data architecture

3D CAD

OCR

Metadata

Authoring Web and apps

Integration AR / VR

Physical vs Digital

Digitalization

“The Digital Master“

“The digital equivalent”

Digitalization Fidelity

?

Fidelity

Fidelity

Fidelity

Fidelity

Fidelity

Digital fidelity“The Digital Master“:

• 2D and 3D scanning• Chemical and physical data• Type and quality of the master from:

• Kind of object• SoA for acquisition• Economic constrains

Data preservationData non-readable for:• Physical support deterioration• Readers not (more) functioning• Proprietary or undocumented

formats or codecs• Undocumented business logic• Countermeasures:

• Smart maintenance• «Long term»

Representability• “The digital equivalent”• Characteristic of the object to digitize

• Availability of technology• Grade of fidelity of representation

• Media• Media Constrains

• Resolution, computational power, etc.• Comm Constrains

• Bandwith, latency, connectivity, etc.

Usability• Usability + Engagement• Usability vs representability

• The digital equivalent as representation• faithful r. of a physical and/or real counterpart• of an onthologic reality (not current,

controversial, etc.)• Usability can be a priority

In an immersive environment, fluidity of movements is more important thanresolution

Controversial

Edutainment• Playful experience

• dissemination• tourism / education

• Philological approach• Scientific and historical strictness

• Professionals and experts• “Gamification” e “Digital natives”

• Educational approach• Interactivity

Storytelling

Interactivity• Critical factor

• Limits of the interactive capabilities of platforms:• Due to UI metaphors and paradigms• Incompatible requirements and constrains

• Opportunities for tech developments

Tech convergence• Need to stay connected to the SoA

• Mobile devices with desktop performance• Ubiquitous connectivity• Internet of Things / Internet of Data

• Online and onsite, locative media • Local context, personal fruitions,

‘social’ meanings

Convergence

Evolution

ICT tools• Data architectures

• Standards (Dublin Core e MAG)• Digital archives (SQL, NoSQL)

• Use and reuse of content• UGC - User Generated Content

• Web e social web• CMS

Findability• Attributes• Metadata• Relationships• ‘Social’ activities• Discussions• Sharing• Tag• “Spime” concept by Bruce Sterling

applied to cultural heritage

Bruce Sterling

A workflow

Distributionand fruition

Integration Use and reuse

Datamanagement

‘Native’ digital content

ProcessingDigitalization

«digital master» Data architecture

3D CAD

OCR

Metadata

Authoring Web and apps

Integration AR / VR

Physical vs Digital

Challenges #1

• Extension of representability

• Involvement of other senses

• Representability of other attributes

Challenges #2

• More interactivity

• New interaction metaphors and paradigms, new visualizations

• Better performances

Opportunities #1

• Huge design space

• New models for fruition and interaction

• New models for museums and libraries

• New roles: ‘Enablers’ vs tech experts

Opportunities #2

• New roles: ‘Enablers’ vs tech experts

• Interdisciplinarity required to understand:

• Social role and educational values

• Tech implications and consequences

Design spacewhere’s the new frontier?

just a sample…

I saw the Aleph from every point and angle, and in the Aleph I saw the earth and in the earth

the Aleph and in the Aleph the earth...

Everything

From anytime

Forever

Design spacewhere’s the new frontier?

Change scopeChange size

Change timescale

Change perspectiveChange role

Change mindset

Your choice ?

Mario Chiesa

Head of Creativity and Design Innovation Unit

Innovation Development Area

chiesa@ismb.it

@tangiblemind

CONTATTI

www.ismb.it