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YOU KNOW IT WORKS WHEN SNARKY BECOMES DELIGHTFUL.
Jeff
Name: Jeff
Occupation: Software Architect
Experience: 12 Years
Username: SarcasmOMatic
Hobbies: foosball, coding, annoying coworkers
… you’re here!
MEETING PRODUCT REQUIREMENTS ≠ MEETING USER EXPECTATIONS.
IT NEEDS TO MATTER TO SOMEONE.
USER EXPERIENCE TEAM
Product Design User Interface UX Research Content Design
QUALITY
EXPERIENCE DESIGNERS FOCUS ON QUALITY PRODUCTS AND SERVICES.
CHOOSE MEANINGFUL, MEASUREABLE WORDS.
Accessible Desirable Gets in the way Patronizing Stressful
Appealing Easy to use Hard to use Personal Time-consuming
Attractive Efficient High quality Predictable Time-saving
Busy Empowering Inconsistent Relevant Too technical
Collaborative Exciting Intimidating Reliable Trustworthy
Complex Familiar Inviting Rigid Uncontrollable
Comprehensive Fast Motivating Simple Unconventional
Confusing Flexible Not Valuable Slow Unpredictable
Connected Fresh Organized Sophisticated Usable
Customizable Fun Overwhelming Straightforward Valuable
“PLEASE SELECT 5 WORDS FROM THE FOLLOWING LIST THAT BEST DESCRIBES YOUR EXPERIENCE WITH _____. EXPLAIN…”
We
adap
ted
this
act
ivity
from
Mic
roso
ft’s
Des
irabi
lity
Tool
kit (
http
://w
ww
.mic
roso
ft.co
m/u
sabi
lity/
uepo
stin
gs/d
esira
bilit
ytoo
lkit.
doc)
.
Accessible Desirable Gets in the way Patronizing Stressful
Appealing Easy to use Hard to use Personal Time-consuming
Attractive Efficient High quality Predictable Time-saving
Busy Empowering Inconsistent Relevant Too technical
Collaborative Exciting Intimidating Reliable Trustworthy
Complex Familiar Inviting Rigid Uncontrollable
Comprehensive Fast Motivating Simple Unconventional
Confusing Flexible Not Valuable Slow Unpredictable
Connected Fresh Organized Sophisticated Usable
Customizable Fun Overwhelming Straightforward Valuable
“PLEASE SELECT 5 WORDS FROM THE FOLLOWING LIST THAT BEST DESCRIBES YOUR EXPERIENCE WITH _____. EXPLAIN…”
We
adap
ted
this
act
ivity
from
Mic
roso
ft’s
Des
irabi
lity
Tool
kit (
http
://w
ww
.mic
roso
ft.co
m/u
sabi
lity/
uepo
stin
gs/d
esira
bilit
ytoo
lkit.
doc)
.
IAS ♥ CARD SORTS.
Reliable Useful Delightful Engaging Simple
Credible Comprehensive Appealing Collaborative Accessible
Empowering Customizable Attractive Connected Easy to Use
Fast Flexible Beautiful Engaging Efficient
Motivating Relevant Delightful Inviting Familiar
Reliable Sophisticated Desirable Open Fast
Stable Useful Exciting Personable Findable
Trustworthy Valuable Fresh Social Organized
Fun Predictable
High Quality Simple
Innovative Straightforward
Unconventional Time Saving
Universal
Usable
SUCCESS IS WORKING AS A TEAM.
ENGAGING
RELIABLE
SIMPLE
START WITH INFORMAL, THEN GET FORMAL.
http
://w
ww
.flic
kr.c
om/p
hoto
s/lo
ugan
man
zke/
2722
7011
87/
UX TEAM REVIEW FORM
“IT IS MUCH SIMPLER, BUT IT’S NOT THE SIMPLEST THING I’VE EVER USED.”
COMPLEXITY HAS A PLACE, BUT EASY ALWAYS WINS.
http
://w
ww
.flic
kr.c
om/p
hoto
s/lo
ugan
man
zke/
2722
7011
87/
DEVELOPMENT TEAM EVALUATION FORM
“WHAT WOULD IT TAKE TO MAKE THIS PRODUCT SIMPLER?”
test participant
DEFINE THE DAMN THING ;)
Our products are easy to use. Our designs enable success without training.
SIMPLE FOR A STUDENT?
http
://w
ww
.flic
kr.c
om/p
hoto
s/21
2047
81@
N07
/232
0933
117/
Take a Test
Get Test
Answer Questions
Hand in
SIMPLE FOR A COLLEGE DEAN?
http
://w
ww
.flic
kr.c
om/p
hoto
s/m
arcw
athi
eu/3
5706
4720
4/ ”M
arc
Wat
hieu
”
Assess a Program
Select Goals Find
Courses
Contact Teachers
Request Examples
Review Work Reduce
Samples
Find/Build Rubric
Assign Evaluators
Evaluate Samples
Review Results
Assess a Program
Select Goals Find
Courses
Contact Teachers
Request Examples
Review Work
Reduce Samples
Find/Build Rubric
Assign Evaluators
Evaluate Samples
Review Results
Take a Test
Get Test
Answer Questions Hand in
Our products are easy to use.
Our designs enable success without training.
SIMPLE?
WHAT MAKES IT POWERFUL IS MAKING IT PERSONAL.
http
://w
ww
.flic
kr.c
om/p
hoto
s/ev
ilpea
cock
/509
2384
612/
Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles!
Be accountable to your design principles!
Our products are credible. Our designs are consistent and error free. Our system is stable and fast.
*This org chart is simplified and is not a comprehensive representation
*This org chart is simplified and is not a comprehensive representation
*This org chart is simplified and is not a comprehensive representation
MEASURE THE DESIGN AND COMPARE TO YOUR GOALS.
MEASURE PRINCIPLES AGAINST TARGET PERSONAS.
DATA DRIVEN DESIGN MEANS TRACKING QUALITY OVER TIME.
PRODUCT EVALUATION ROLL UP
IT STARTED BECAUSE IT MATTERED TO SOMEONE.
IT GREW BECAUSE IT MATTERED TO THE TEAM.
IT SUCCEEDS BECAUSE IT MATTERS TO EVERYONE.
CULTURAL SHIFT JUST HAPPENS.
http
://w
ww
.stic
kyco
mic
s.co
m/p
rodu
ct-d
evel
opm
ent/
JoAnna Hunt @johunt0311
Rob Fay @robfay
LET’S HAVE A DRINK… LATER J
CHOOSE MEANINGFUL WORDS
INTEGRATE INTO DAILY LIFE
SET GOALS
EVALUATE, EVALUATE, EVALUATE
MEASURE PROGRESS