6700 BUSES

79684 BUS TRIPS EVERYDAY

4.95 MillionPASSENGERS EVERYDAY

35STATIONS

147 + 380(APPROX.)BUS STOPS UNDEFINED STOPS

4 KIND OF BUS ROUTES (AVG.) FROM EACH BUS STOP

6.02 cr REVENUE PER DAY

357 BUS ROUTE NUMBERS UNDER 11CATEGORIES

GENERAL ROUTES like 34A, 34B

BETL ROUTES like 600KB, 356CW

TRUNK ROUTES like T-2, T-3

BIG TRUNK ROUTES like KBS-3A, KBS-3C

BIG 10 like G-1, G-2

BLUE ROUTE like B-3

BIG CIRCLE like C-1, C-3

K SERVICE like K-1,K-2

AIRPORT SERVICE like KIA-4, KIA-6

FEEDER BUSES like MF-2, MF-3

PROBLEM OF CHAOTIC NOMENCLATURE AND HUGE AMOUNT OF INFORMATION

A B

For Travelling from point A to point B, a commuter needs very little information like Right Bus route number, Bus Stop or Bus Station and timing

INSIGHTS FROM USER INTERVIEWS

“ “

- CHOTUDAS, 21, Factory Worker in Bangalore since 1 yearGadget: Feature Phone

INSIGHTS FROM USER INTERVIEWS

“ “

- VARUN, 23, works with Wiproin Bangalore since 2 yearsGadget: Smart Phone

(without data plan)

INSIGHTS FROM USER INTERVIEWS

“ “

- RAJAN, 27, works with Amazonin Bangalore since 8 monthsGadget: Smart phone

INSIGHTS FROM USER INTERVIEWS

“ “

- Nagraj, 36, Business ownerBorn and brought up in BangaloreGadget: Feature Phone

INSIGHTS FROM USER INTERVIEWS

“ “- Priya, 18, Student

in Bangalore since 1 yearGadget: Smart Phone and

a Tab

The only source of informationin a bus stand or a stop is a

Bus Conductor

Trying to identify problemsAt each stage

• No Idea of bus numbers

• Where to take the bus?

• No idea when will it come

• Chaotic nomenclature

• Having a change is a problem

• Doesn’t know when my stop

• Comes

EXISTING SOLUTIONS

ROUTE MAP available at majestic bus Stand

PROBLEM:• Its Difficult to make sense out of this

map• India is not a map reading country

EXISTING SOLUTIONS

DISPLAY BOARDS ON BUSES that shows alternativelyin Kannada and English

BOARDS IN BUS STANDS 78 boards with information of 7 buses each

Large in number leads to lot of confusion

EXISTING SOLUTIONS

BMTC mobile app, Web interface and GoogleBus suggestions

Outdated informationPrimarily Displays only the bus route numbers

DESIGN OBJECTIVE

TARGET AUDIENCE

Outsiders to the city with different demographic backgrounds

SCENARIOS

Meet Sonali, a student of Computer science engineering in BITS, Pilani.

During Placement week, Sonali gets an offer letter from Infosys, Bangalore. She joins the company and got shifted to bangalore.

SCENARIO 1

In the initial two months, she stayed with her aunt in koramangala. Her office was in electronic city. Due to lot of language barriers and other issues she started taking an auto to office everyday. she paid 200 for each side everyday

Sonali is finding Bangalore very expensive especially due to travel.

One day during lunch time, she found out that there were lot of employees from her office who commute from koramangala everyday on a bus..

She also came to know that the nearest bus stop for those buses was just few steps away from her aunt’s house.

Priya, an employee of amazon leaves from office at 6:30 PM Everyday. Due to safety reasons

she prefers to take Volvo A/C Bus. Most of the times the bus is running late so she has to

wait on the bus stop, which is a little uncomfortable for her. Also sometimes she misses the

bus and has to take a general bus.

SCENARIO 2

SCENARIO 3

Sheela with her son came to Bangalore to meet her brother. Her brother asked her to board a bus to malleshwaram but she is not able to figure out as there is no one around as well. She finally calls up her brother to pick them up.

TOUCH POINTS FOR INTERVENTION

1

BUS STOPS

2

BUS STANDS/TERMINALS

3

BUSES

4

MOBILE DEVICES

ON THE BUS STOP

Bus stops are generally very crowded

Interactive system wont work

CONSIDERATION

Started with sketching a schematic for a particular bus stop

232 B 5 mins

K-3 7 mins

LED BOARDS PROGRAMMED LED BOARD

232 B 5 mins

BUS TERMINALS

Interactive Kiosks can be placed in all the Major Bus terminals.

Language : English

Where do you want to go?

Search Buses

BMTC BUS INFO

Language : English

Where do you want to go?

Kormangala Water tank

Search Buses

BMTC BUS INFO

Language : EnglishBMTC BUS INFO

Buses Going from Majestic to Koramanagala

344 A 3 minsLeaving in

Platform 14

From

Platform finder

360 B 7 minsLeaving in

Platform 16

From

342 F 13 minsLeaving in

Platform 14

From

349 A 5 minsLeaving in

Platform 19

From

344 A 9 minsLeaving in

Platform 21

From

360 A 17 minsLeaving in

Platform 7

From

Language : EnglishBMTC BUS INFO

344 A 3 minsLeaving in

Platform 14

From

Platform finder

Language : English

Where do you want to go?

Kormangala Water tank

Search Buses

BMTC BUS INFO

MOBILE APP

- Easier and relevant search.- Buy tickets and daily passes directly from the app.- Find your nearest bus stops easily.- Use shortcuts to save time.- Active notification for regular buses.

MOBILE APP

Precise and simple search option for searching the right bus.

Option of GPS for current location detection.

Kormangala

Majestic

Precise and simple search option for searching the right bus.

Option of GPS for current location detection

All the information required for a commuter to take a decision

Map based system to find the nearest bus stops

FIND NEAREST BUS STOPS

Saving a bus gives a notification everytime your bus is about to arrive.

Priya now wont have to wait on the bus stop, neither will She miss her bus. She will just save her bus and get areminder Everyday.

Setting a shortcut simplifies the search in a great way. Tag your nearest busstop as Home, Office or whatever and that tag will act as destination for the search.

Source StationDetermined by GPS

Destination StationTagged as shortcut

Buy bus passes and tickets direct from the app and use with simple barcode.

To facilitate mobile ticketing in the Current ticketing machine. All that is

required is a barcode readerattached to the current ticketing

machine

Current ticketing machine

BARCODE READERIN THE BACK

INSIDE THE BUS