Designer As Catalyst

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From my presentation at the Internet Summit 2011 in Raleigh, NC. Focused on leveraging skills as a 'designer as website maker' to 'designer as catalyst.' Illustrating four areas where catalysts can approach adaptive challenges (wicked problems) and urging a move from user-centric design towards community-centric design.

Text of Designer As Catalyst

  • hello @matthewmunoz Im Matthew Muoz, Internet Summit 2011 Raleigh Convention Center Nov 15, 2011 co-founder and chief design ocer of New Kind & president of AIGA Raleigh
  • webdesign asa strategictool
  • webdesign asa strategictool
  • A:highly usable,well-designed,content-richwebsites
  • Q:What if wehad a betterwebsite?
  • Q:What if theresa biggerquestion toask?
  • Charles Eames Ray E amesSource: Eames Exhibition
  • What are the boundariesof design?
  • What are the boundariesof design?What are the boundariesof problems?
  • How do we make ourcompany more innovative?
  • How do we make ourcompany more innovative? How do we nurture a culture of creativity?
  • How do we make ourcompany more innovative? How do we nurture a culture of creativity? How can we build a reputation when one Twitter voice can destroy it?
  • How do we make ourcompany more innovative? How do we nurture a culture of creativity? What if we had a better website? How can we build a reputation when one Twitter voice can destroy it?
  • Technical problems v. adaptive challengeskind of challenge problem solution locus of work definitiontechnical clear clear authorityadaptive requires requires stakeholders learning learningAdapted from: Practices of Adaptive Leadership
  • Technical problems v. adaptive challengeskind of challenge problem solution locus of work definitiontechnical clear clear authorityadaptive requires requires stakeholders learning learningAdapted from: Practices of Adaptive Leadership
  • adaptive challengesHow do we make ourcompany more innovative? How do we nurture a culture of creativity? What if we had a better website? How can we build a reputation when one Twitter voice can destroy it?
  • designer aswebsite maker
  • designer ascatalyst designer as website maker
  • *designer aswebsite maker
  • adaptive challengesHow do we make ourcompany more innovative?* How do we nurture a culture of creativity? * designer as website maker * * How can we build a reputation when one Twitter voice can destroy it?
  • * designer as catalyst
  • * designer as catalystclarifycomplicatedthings
  • * designer as catalystclarify aligncomplicated self withthings shared interest
  • * designer as catalystclarify align inspirecomplicated self with actionthings shared through interest openness
  • * designer as catalystclarify align inspire formcomplicated self with action withthings shared through intent interest openness
  • clarify complicated things
  • when theres a lack ofmeaningSource: Confused baby
  • attention is scarce
  • Source: YouTube: From the movie Up
  • Source: Banner Blindness: Old and New Findings Cliffhanger-Effect (Zeigarnik-Effect)Source: Best of Smashing Magazine Anniversaryuncertainty. We tend to find answers to Human beings cant stand eBook unanswered questions we are interested in as soon as possible. Cliffhanger-
  • H. R. 3962111TH CONGRESS 1ST SESSION To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. IN THE HOUSE OF REPRESENTATIVES OCTOBER 29, 2009Mr. DINGELL (for himself, Mr. RANGEL, Mr. WAXMAN, Mr. GEORGE MILLER of California, Mr. STARK, Mr. PALLONE, and Mr. ANDREWS) introduced the following bill; which was referred to the Committee on Energy and Dan Roam Commerce, and in addition to the Committees on Education and Labor, Ways and Means, Oversight and Government Reform, the Budget, Rules, Natural Resources, and the Judiciary, for a period to be subsequently de- termined by the Speaker, in each case for consideration of such provisions as fall within the jurisdiction of the committee concerned A BILLTo provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. 1 Be it enacted by the Senate and House of Representa- Source: H.R. 3962 2 tives of the United States of America in Congress assembled,
  • short term thinkingv.long term thinkinglong term is difcult to understand vsshort term
  • abstract conceptslike democracy, safety,accessibility what do they mean?
  • Source:Dan RoamHealthcareNapkins
  • designing a visual storycatalyst : clarifying complexity
  • authentic athletic performance
  • Source: Nike Run interface
  • Source: Nike Run interface
  • designing a product andservice systemcatalyst : clarifying abstract ideas Source: Nike Run interface
  • an inconvenient truthSource: Al Gore documentary
  • Source: Movie screen capture
  • Source: Al Gore hydraulic lift
  • designing a visual argument catalyst : clarifying complexity & the long termSource: Al Gore hydraulic lift
  • Ostrich scenario Icarus scenario Mont Fleur scenariosLame Duck scenario Flight of the Flamingoes scenario
  • Ostrich scenario Icarus scenario designing a process for creating options Mont Fleur scenarios catalyst : clarifying abstraction, long termLame Duck scenario Flight of the Flamingoes scenario
  • adaptive challenges require claricationHow do we make ourcompany more innovative? and meaning* How do we nurture a culture of creativity? * What if we had a better website? * * How can we build a reputation when one Twitter voice can destroy it?
  • principles