Designing Influence - Drupal Camp Alberta

DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca

Designing InfluenceJess McMullinnForm User Experience


Questions


What Makes a Great

Product?


So Why Isn’t Every Product

Great?


Success is the

Not the Rule


Latest Standish Group Chaos numbers




DESIGN MATURITY


UX still doesn’t guarantee success


WHY NOT?


THE MARKETTHE TEAM

THE CLIENT!


ORGANIZATIONSCRIPPLE

PRODUCTS






“I would rather stick a fork in my eyeball than make one more change”

FORKOFF, as in, you think during the signoff meeting:



The Review & Approve Cycle

CREATION &REVISION

REVIEW &APPROVE




THE


HUMAN RISK AVERSION


HUMAN BEINGS


HOW TO DEAL WITH IT?


Ways


MOVE


START WEARING A

SUIT

START WEARING A

SUIT


Maybe you don’t like

suits



Ummmm...That’s swell,

Jess


So, how do you influence outcomes?


HUMAN BEINGS


DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR

HUMAN BEINGS?


4 Keys for Influence


EVIDENCE


FLUENCY


EMPATHY


AUTHENTICITY


3 Elementsof

Influence





Who Are the People?










The Influence Process




The


What Are the Decisions?


WHERE DO YOU NEED MORE “YES”?


VERY NEXT DECISION

INFLUENCE?WITH WHO?






STEPS1. COLLECT background2. CONNECT with individuals3. CARE/CONCENTRATE/CONFIRM4. CONTRIBUTE your own ideas5. CODESIGN create together6. COMMIT to specific action









EvidenceFluencyEmpathy

Authenticity


Create great products &

services

Create great products &

services


Thank you!@jessmcmullinnForm User Experience

www.nForm.cawww.slideshare.net/jessmcmullin