CHRISTIAN DIOR: REGAINING PUBLIC

CONFIDENCE CAMPAIGN

By: Katie Ulrich, David Sigmund, Katie Goodling,

Helen Anderson and Michele Hladik

(“Dior Logo Ring,” 2010)

The Crisis Who is John Galliano?

Thursday, February 24, John Galliano and anti Semitic remarks spew forth

February 28 – Second complaint – old video released “Your mothers and forefathers would all be gassed.”

March 1 Public opinion backlash imminent – Natalie Portman first to speak out

Negative press could be damaging (“Fashion

Designer…,” 2001)

Previous Actions Dior acts quickly

Galliano suspended after Café altercation

Galliano after video release

Toledano releases written statement

Toledano makes special appearance at Paris Fashion Week

Top: Dior Owner Bernard Arnault (Testino, 2010). Left: Dior CEO Sidney Toledano (“Sidney Toledano,” 2005)

Previous Actions Analysis

(“United Fashion States,” 2011)

We agree with...

How the situation was handled

The initial statement that was released by Dior's CEO How the fashion show was conducted

Analysis Cont.

We agree with...

The decision to suspend Galliano

The decision to fire Galliano

Dior Owner Bernard Arnault (Alderman, 2011)

Our Proposal

(“The Fashioiste,” n.d.)

Zero tolerance policy

Final apology

Support Jewish organizations

Force apology from Galliano

Hire a replacement as soon as possible

WHY DIOR SHOULD CHOOSE OUR PR FIRM

Knowledge

Experience

Deadline & teamwork oriented

Proven track record

Solid recommendations

(“Dior Logo Ring,” 2010)

(“Dior in Shanghai,” 2010)

References Alderman, L. (2011, March 5). Off the catwalk, the battle for Hermes. The New York Times. Retrieved March 8, 2011, from

http://www.nytimes.com/2011/03/06/business/06luxury.html?_r=1.

Alexander, E. (2008, April 20). John Galliano. Vogue. Retrieved from http://www.vogue.co.uk/biographies/080420-john-

galliano-biography.aspx.

Bio. (2011). John Galliano biography. Retrieved from http://www.thebiographychannel.co.uk/biographies/john-

galliano.html.

Dior logo ring. (2010). Jewelry Trends. Retrieved March 13, 2011, from http://www.myjewelrytrends.com/2010/06/dior-

logo-ring.html

Dior in Shanghai. (2010). A Life of Style. Retrieved March 13, 2011, from http://alifeofstyle.com/in-store/

Dior logo ring. (2010). Jewelry Trends. Retrieved March 13, 2011, from http://www.myjewelrytrends.com/2010/06/dior-

logo-ring.html

Douglas, Joanna. (2011, March 7). Christian Dior show goes on without Galliano. Shine. Retrieved March 9, 2011, from

http://shine.yahoo.com/channel/beauty/christian-dior-show-goes-on-without-galliano-2462206.

Fashion designers: John Galliano. (2001). Urban Model. Retrieved March 13, 2011, from

http://www.urbanmodels.co.uk/fashion_galliano.php

Givhan, R. (2011, March 7). Galliano erased at Christian Dior. Retrieved March 8, 2011, from

http://news.yahoo.com/s/dailybeast/20110307/ts_dailybeast/12790_designerjohngallianoerasedatchristiandiorrun

wayshowinparis.

Haines, L. (2011, March 1). Natalie Portman slaps John Galliano. Retrieved from

http://www.theregister.co.uk/2011/03/01/portman_galliano/.

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References Cont. Melendez, S. (2011, March 7). Dior loses famous designer after anti-Semitic rant. Retrieved from

http://kykernel.com/2011/03/07/dior-loses-famous-designer-after-anti-semitic-rant/.

Milligan, L. (2011, March 6). John Galliano latest. Retrieved from http://www.vogue.co.uk/news/daily/110225-john-galliano-arrested-in-paris-for.aspx.

New York Fashion. (2011). Christian Dior. Retrieved from http://nymag.com/fashion/fashionshows/designers/bios/christiandior/.

Real Style Network (2011). Fashion News: Dior Fires John Galliano. Retrieved March 8, 2011, from http://www.realstylenetwork.com/index.php/fashion-and-style/2011/03/fashion-news-dior-fires-john-galliano/.

Sidney Toledano. (2005). In Tangible Asset. Retrieved March 13, 2011, from http://www.intangibleasset.com.pt/news/0505/ee/notee051805story1.htm

The Fashioniste. (n.d.). Retrieved from http://www.thefashioniste.com/67.html

The Straights Times. Dior suspends top designer Galliano after alleged assault. (2011, February 11). Retrieved May 10, 2011, from http://www.straitstimes.com/BreakingNews/Lifestyle/Story/STIStory_639123.html.

Testino, M. (2009). Being Bernard Arnault. The Wall Street Journal. Retrieved March 13, 2011, from http://magazine.wsj.com/features/the-big-interview/being-arnault/

United Fashion States. (2011). Retrieved March 14, 2011.

White, R. (2011, February 28). Film of Galliano's racist rant in bar. Retrieved from http://www.thesun.co.uk/sol/homepage/news/3436757/Film-of-John-Gallianos-racist-rant-in-bar.html