ARCHIVES x ARTISTSModerator: Kelly Mostert

| Netherlands Institute for Sound and Vision

INTRO: CLICKNL & SMART CULTUREKelly Mostert Netherlands Institute for Sound and Vision

10.00 – 11:00 ARCHIVES x ARTISTS11:00 – 11:30 Break11.30 – 12:30 ARTISTS x ARCHIVES12:30 – 13:30 Break

RE:VIVEGregory MarkusNetherlands Institute for Sound and Vision

RE:VIVE|Matchmakingforartists&archives

• AnInitiativebytheNetherlandsInstituteforSoundandVision

• Bringingtogetherarchivesandelectronicmusicians

• Change:• Artists’perceptionsofarchives• Archives’perceptionsofartists• Public’sperceptionofarchives

• Facilitatingthecreationofnewmusicalworksoutofthematicallycuratedsetsofarchivalmaterial

• BasicallyA&Rforarchives

RE:VIVE|Why?

Archives:• Engagenewaudiences• Demonstratevalueofdigitizedcontent

• Educationandawareness• Experimentwithnewbusinessmodels

• Explorenewareasoffunding• It’sjustcoolandfun

Artists:• Challenge• Unique• “highbrow”• Exposure• Growthanddevelopment• It’salsojustcoolandfun

RE:VIVE|Whatmakesusunique?

• Tonsofcreativere-useprojects,whatmakesRE:VIVEspecial?

• Notechnologicaldevelopment

• Noprototyping

• Relyingonexistingplatforms,channels,editorialoutlets,methodsEveryoneisfreetomakewhatevermusictheywantwithonly3rules:

1. allmaterialisofficiallyreleased.• Noinstillationsandnoone-offperformances.

2. Canonlysamplethearchivalmaterial

3. Havetocommittoaconcept

RE:VIVE|It’sallaboutcontext.Context,context,

context.

• Supportartistsbyprovidingthemwithhistoricalcontextaboutthematerialthey’reusing

• Presenthistoricalcontexttotheaudiencesalongsidethemusic.

RE:VIVE|Whathavewedone?

• 2releases(Lakker-Struggle&Emerge,V/A– Damrak)

• 3workshops(RBMA,SAE,ADE)

• Engagementnumbers(streams,plays)110,000+

• Struggle&Emergevinylsoldout- 2nd pressing

• Damrak – 500downloads• Damrak book

RE:VIVE|Lakker – Struggle&Emerge(R&SRecords)

• ConceptualalbumabouttheDutchrelationshipwithwater

• Composedsolelyoutofarchivalmaterialrelatedtothetheme

• Lakker metwithexpertsandengineerstogetcontextonthematerialandtheroleofwaterinDutchhistory

• Albumartwork/bonusmaterial-allarchivalmaterial

• Live- A/Vshowusingarchivalmaterial

RE:VIVE|V/A– Damrak (FogMountainRecords)

• 10trackcompilation(free:CCBY-SA)

• Amsterdam

• SolelyusedarchivalmaterialrecordedinAmsterdam

• Artistscuratedphotobook ofCCNationaal Archief images

• Coverimages– Rijksmueum

RE:VIVE|Reflections&assortedmusings

• Communitiesarebuiltontrust

• Alittlemoneygoesalongway

• Scaleable• Transferable• Flexible• Agile• Hardestpeopletoinvolvearearchives

RE:VIVE|Thankyou

• Thankyou!• gmarkus@beeldengeluid.nl

• www.revivethis.org• Twitter@_rev1ve

• FB:facebook.com/revivethepast

• Instagram@revive_this

A COLLECTION AS A WORK OF ARTSanneke Huisman | LIMA

A COLLECTION AS A WORK OF ARTSanneke Huisman | LIMA

A COLLECTION AS A WORK OF ARTSanneke Huisman | LIMA

A COLLECTION AS A WORK OF ARTSanneke Huisman | LIMA

Jonas Lund, For Preview Only, 2015

A COLLECTION AS A WORK OF ARTSanneke Huisman | LIMA

Jan Robert Leegte, A video collection ordered by title length, 2016

A COLLECTION AS A WORK OF ARTSanneke Huisman | LIMA

Jan Robert Leegte, A video collection trying to ordered itself by title length, 2016