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CIRCULAR BUSINESS MODELS:WE KNOW WHY, BUT DO WE KNOW HOW?Speaker: Rick Veenendaal | GispenHost: Jeroen Hinfelaar | Nuovalente & CIRCO
CIRCULARBUSINESSMODELS:WEDOKNOWWHY,BUTDOWEKNOWHOW?
RickVeenendaalGISPENJeroenHinfelaar Nuovalente&CIRCOOct 27#DRIVEFEST#DDW16
VISIONCircular Economy
is the accumulated result of
Circular Entrepreneurshipstarts with the developmentand market introduction of
Circular Propositionsare being developed, using
Circular Designof products, servicesand business models
1. GISPEN AND “CIRCULAR DESIGN”
DESIGNPRODUCTSANDMATERIALSWITHTHEAIMOFLONGTERMVALUERETENTION
Gispenchoices,experiences so far,and questionto the audience
SMARTERPRODUCTUSEANDDESIGN
Refuse
Rethink
Reduce
LIFETIMEEXTENSION
Re-use
Repair
Refurbish
Remanufacture
Repurpose
USEFULAPPLICATIONOF
MATERIALS
Recycle
Recover
10 CIRCULAR STRATEGIES
source:circulaireeconomie:innovatiemetenindeketen– PBL23juni2016
Frameworkaspect DefinitionDesignforre-use Re-useofproducts,partsorcomponentsforany(other)purposeafteracertainuseperiod
insteadofbreakingthemdownintorawmaterials.Inaclosedloopsystemmaximisationofreuserequireshighqualityandflexibilityassupportedbydesigncriteriaforproductmodularity.Maintenanceofproducts,bytakingcareofproductsthrough(un)scheduledmaintenanceactivitiesonaregularbasis,willextendtheproductlifetimeandretaintheproduct’svalue.Upgradingaproduct,byaddingorremovingpartsfromtheoriginalproductleadstoanfunctionaloraestheticimprovementoftheproductwithoutreplacingtheproductasawholeandtherebyextendstheproductlifetime.
Designforlogistics Bytakingintoaccountproductpackagingandproductdesignitself,volume,weight,waste,etc.willbereducedandtherebyenvironmentalimpactandproductdamagewilldecreaseduringthetransportationofproducts.
Designformaterialuse
Inordertocreateaclosedloopsystemmaterialwastedoesnotexist.Designchoicesofmaterialsarebasedontheabilitytore-usematerialswithminimalenergy,useofrenewableresourcesanduseofnon-toxicmaterials.
Designfordisassembly
Productsaredesignedfortakingapart(disassembly)complexproductsintointerchangeablemodules,partsorcomponentstokeepmaterialsattheirhighestutilityandvalue.Inaclosedloopsystemproductsshouldbedesignedforeffectivedisassemblywithoutlosingvalueinmaterials,energyandlabour.
Process–manufacturing
Aclosedloopsystemshouldavoidanyconsumptionduringthemanufacturingprocess.Manufacturingenergymustcomefromrenewablesource.
Process–(reversed)logistics
Theenvironmentalimpactofthesupplyofmaterialsandtransportationofproductshasbeenminimizedbyoptimizingmodesoftransportation,strongcollaborationwithsuppliers,localsourcingofmaterialsandlocal(re)manufacturingandrecyclingofproducts.
Designformaintenance&upgrade
DEFINITIONS FRAMEWORK ASPECTS
Kwalificatie Sterren ScorePASS ê ≥30%GOOD êê ≥45%VERYGOOD êêê ≥55%EXCELLENT êêêê ≥70%OUTSTANDING êêêêê ≥85%
RESULTS FRAMEWORK
Material
1 Hetmateriaalisaanheteindvandelevensfasevoor80%herbruikbaarineenanderproductieproces(hethergebruikvanhetmateriaalomvatminimaal5hergebruiks-cycli)
2Degebruiktematerialenineenproductbestaanuitgrondstoffendiehoogwaardiggerecycled(=gelijkwaardigofhogerdanoorspronkelijkewaarde)kunnenwordenwaarbijzoveelmogelijkduurzame/nietschadelijkegrondstoffengebruiktworden.Of,debronvandegrondstof(fen)vanhetmateriaalherstelt(hernieuwt)zichbinnen10jaartotdeoudesituatienadewinningvanhetmateriaal.
3 Hetproductis,indienbeschikbaar(verkrijgbaarindemarkt),gemaaktvangerecycledematerialen.Hierbijkijkendnaarindividuelematerialen,mixtussenrecycleenvirginistoegestaan.
4 HetgebruikvangrondstoffenenproductiemethodenisvoordelevenscyclusscenariodoorgerekendmetdeCirculaireLCAmethode vanGispen.Descoredientineencirculairscenarioaltijdbetertezijndanineenlineairscenario.
5 Vermengingenvanmaterialenisvermeden.Materialenzijnaltijdvanelkaartescheiden.
6 Deafbraakvanmateriaalisanaeroob(zuurstofloos)endraagtbijaanenergievoorziening(totbijvoorbeeldbiogas).Of,hetmateriaalkanbijafbraakwordenomgezettotingrediëntterverbeteringandebiosfeer.
7 Bijhet(her)producerenvanhetmateriaalkomengeenschadelijkestoffenvrij.
8 Massaenvolumevanhetmateriaalzijnminimaal(bijkeuzevanmateriaalmoetrekeninggehoudenwordenmetandermateriaaldatvoormindermateriaalkanzorgen).
EXAMPLE ASPECT MATERIAL
• WORKSGOODFORNEWDESIGNSANDTOIMPROVEPRODUCTS
• ALL(PRODUCTDESIGN)THEMESARECOVERED
• ONLYPRODUCTDESIGN,NOTPRODUCTUSE• NEWVSREFURBISH/REMANUFACTURE• PRODUCTVSSYSTEM
EXPERIENCES SO FAR
QUESTION 1:
IS THE DESIGN FRAMEWORKTHE RIGHT TOOLTO MEASURE CIRCULARITY?
HOW CAN WE IMPROVE THE DESIGN FRAME?
2. GISPEN AND “OPTIMAL USE”
SUPPORTBETTERUSAGEANDPRODUCTPRODUCTIVITY
Gispenchoices,experiences so far,and questionto the audience
PRODUCTS:GISPENCOLLECTION
SERVICES:FURNITUREMANAGEMENT(STORAGE,LOGISTICSANDINVENTORY)GISPENGREENLIFE(SECONDLIFE)
BUSINESSMODELS:PAYPERUSE
TO OPTIMIZE THE UTILIZATION RATE
PRODUCTS:GISPENCOLLECTIONREVIVED&REMADEBYGISPEN
SERVICES:MAINTAINANCE(CORRECTIVE&PREVENTIVE)RE-USE,REPAIR,REFURBISH,REMANUFACTURE,REPURPOSE
TO EXTEND THE LIFETIME
LINEARPRODUCTS:GISPENCOLLECTION
SERVICES:INTERIORDESIGNMAINTAINANCE(CORRECTIVE)PROJECTMANAGEMENTCABLEMANAGEMENT
CIRCULARPRODUCTS:GISPENCOLLECTION(DESIGNFRAMEWORK)REVIVEDANDREMADEBYGISPEN
EXTRA SERVICES:MAINTAINANCE(CORRECTIVE&PREVENTIVE)RE-USE,REPAIR,REFURBISH,REMANUFACTURE,REPURPOSEFURNITUREMANAGEMENT(STORAGE,LOGISTICSANDINVENTORY)GISPENGREENLIFE(SECONDLIFE)
FROM PRODUCT TO SERVICE
• CUSTOMERSWANTSTOBEUNBURDENED• GISPENISTHEEXPERT• NEWBUSINESSMODEL
• FEARGISPEN:COSTSANDCONSEQUENCESOFSTORAGE,LOGISTICSANDINVENTORY
• FEARGISPEN:OWNERSHIPSSTAYSWITHMANUFACTURER(US!),BUTHOWWILLTHECUSTOMERTREATTHE(OUR!)FURNITURE?
• NEWVS SOGOODASNEW
EXPERIENCES SO FAR
QUESTION 2:
WHAT IS THE BEST WAY TO EARN (MORE) MONEY WITH IMPROVING “OPTIMAL USE”?
FOCUS ON UTILIZATION RATE OR LIFETIME?PRODUCT VS SERVICE?NEW (100%) VS SO GOOD AS NEW (60-70%)
3. GISPEN AND “VALUE RECOVERY”
CAPTUREVALUEAFTERUSERLIFE
Gispenchoices,experiences so far,and questionto the audience
GISPEN GREENLIFE
RE-USEREPAIRREFURBISH
REMANUFACTUREREPURPOSE
RECYCLERECOVER
PLANET PEOPLE PROFIT
#SALETOGISPEN#DONATE#SALEOWNPERSONALKGRECYCLE/RECOVER
GREENCARD
• VALUERECOVERYSEEMSIMPORTANT• THEMANUFACTURERTAKESHISRESPONSIBILITY
• RISK/REWARD• TOOMUCHFOCUSONFINANCIALINCENTIVES
EXPERIENCES SO FAR
QUESTION 1:
WHAT CAN BE EFFECTIVE INCENTIVES TO MOTIVATE OUR CUSTOMERS TO BRING OUR PRODUCTS BACK & HELP CLOSE THE LOOP?
ARE FINANCIAL INCENTIVES REALLY NECESSARY?IS IT NECESSARY THAT THE MANUFACTURER STAYS OWNER?WHO PAYS FOR THE COSTS FOR RETURNING THE PRODUCTS?WHAT ARE THE CONSEQUENCES OF GROWING RETURN STREAMS?