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Essentials of Designing Homepages
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Copyright @ Compare Infobase Limited 1
Compare Infobase Limited
An ISO 9001 : 2000 Certified Company
Essentials of Designing Homepages
Copyright @ Compare Infobase Limited 2
The Universal Truths
Perfect homepage is a myth.
A homepage which delivers the predefined before the definition of “predefined’ is confined to history can be called a successful homepage.
Homepages evolve, freezing a homepage can freeze your business.
Copyright @ Compare Infobase Limited 3
Fundamentals How are you going to make money? Who all should come to your site? How they should reach your site? How they should reach your
homepage? How long you want them there? Where should they go from your
homepage? What are your growth plans? Whom do you compete against?
Copyright @ Compare Infobase Limited 4
How are you going to make money? Designed to make money Versus Designed
to win awards
Transactions Versus Depth of the page
Ultimate Objective Versus Starting point
Rewards Versus Retention
Message Versus Creativity
Speed Versus Wow factor
Copyright @ Compare Infobase Limited 5
Who all should come to your site?
Define the following clearly –
Gender
Geography
Age
Ethnicity
Education
Income
Copyright @ Compare Infobase Limited 6
How they should reach your site? SEO SEM Social Media Top of the mind recall Offline Campaigns Events Contests Affiliations Newsletters Stationery/ email signatures Networking and Link Building
Copyright @ Compare Infobase Limited 7
How they should reach your homepage?
Apart from the normal reach factors
Through Sub-domains
Through Folders
Through result pages of search on your site
Copyright @ Compare Infobase Limited 8
How long you want them there?
Google/ Bing approach
Yahoo approach
Mapsofindia.com approach
Dgreetings.com approach
Copyright @ Compare Infobase Limited 9
Where should they go from your homepage?
Internal pages
Sub domains
To advertisers
Copyright @ Compare Infobase Limited 10
What are your growth plans?
Is it all – what percentage are you done?
What are the verticals you want to pick
What is the horizontals you want to go in for
Copyright @ Compare Infobase Limited 11
Whom do you compete against?
How often does your competition change homepage
What do they focus on
What is your competitors target index
What is the target user overlap
Copyright @ Compare Infobase Limited 12
Revisit the homepage as often as possible