Evaluation Question 2

Final promotional package

Here is my final promotional packwith a link to the in the blog post

Continuity

● I feel that my package fitted well together with the use of the images from the video for my print advert and digipak, and this gives the idea of an iconic image that is memorable to the viewer.

● Other than having images from the video I also used the same fonts across designs as well as using the same colour styles, and I feel this also helped to create a brand identity.

Audience

● From my audience feedback about improving my product they felt they needed a link back to the performer of the video and this helped improve the continuity of the product.

● There feedback on my fonts wasn’t helpful as they just liked it, giving no constructive criticism or telling me if I could change it to something else to better fit the design overall.

House style

● Fonts used for my print promotional pack was Microsoft Sans Serif Regular, using the same white (code ffffff) with black (code 000000) continuing the same colour scheme throughout my design.

● Using the same style of colour filter using the sepia colour on all of them to ensure they all look the same.

● The visual theme for all of the images used is similar with the outdoors visual with shots that were used in the music video with nobody in them.

Brand image

● Brand image is important and to improve the brand image for the group I have had to use an image of the performer to ensure that the viewer knew who the album was from.

● I also feel the use of the same fonts helped give a brand image as it helps create a memorable design for the group with a font that is different from the regular.

Brand image

● Brand image is important and to improve the brand image for the group I have had to use an image of the performer to ensure that the viewer knew who the album was from.

● I also feel the use of the same fonts helped give a brand image as it helps create a memorable design for the group with a font that is different from the regular.