EVALUATION QUESTION 3

WHAT KIND OF MEDIA INSTITUTION WOULD DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

WHAT DO PUBLISHING AND DISTRIBUTING COMPANIES DO?

A magazine distributor print and publishes a magazine whilst also being responsible for sales. For an increase in sales they target specific locations where they believe the magazine will sell the most. The bigger the distributor the more opportunities the magazine gets to sell.

DIFFERENT TYPES OF DISTRIBUTION

There are three different ways magazines can be distributed:

Paid Circulation: This is where the magazine is sold to readers for a certain price either per issue or by a monthly or annual subscription

Non Paid Circulation: There is no price for these issues as they may be given away in newspapers or they could be publications such as in flight magazines

Controlled Circulation: This is where the magazine is only distributed to qualifying researchers, it is normally done for free and is reviewed by a survey

AMPLIFY

Amplify is a magazine which has paid circulation, the price of the magazine is displayed very clearly on the front cover making it very easy for people to view when they are reading the magazine

BAURE MEDIA GROUP

Baure Media Group is a one of the largest distributors in the world with over 15 countries operating the company. They produce several types of magazines such as Mojo, Planet Rock and Kerrang. Although these magazines don’t fit my chosen genre it’s a great insight into the types of magazines Baure distribute.

IPC MEDIA

IPC Media is another media distributor which prides itself in creating content for multiple platforms and different media forms.

I think that Amplify would work with IPC media because the company distributes magazines which are already in the alternative genre, for example NME. This magazine has a target audience of 16-25 years old which would benefit Amplify as its target audience is 17-18 years old. It suggests that the distributing works well for NME which is why I would choose this company for Amplify to get distributed.