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Talk at IxDA Berlin - 12.04.2014
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Human Interactions at Conferences
Event Experience Design
IxDA 12.03.2014
Claudia Brückner
#IxDABerlin
Event Experience Designer. Event Concepts. Event Management. Innovation Consultant. Design Thinking Coach. D-School.
Claudia Brückner@clastronautin
#IxDABerlin
Why are you going to Conferences?
Learning. Inspiration. Networking. Exchange. Experience the Topic.
Why are you going to Conferences?
And what do you get?
Photo: Rob Hyndman
this.
• power point marathons or product pitches • same speaker & talk you know from TED • no time to ask your questions • „neutral“ space • no time for networking (too short breaks) • bad coffee…
And what do you get?
Why this gap?
the Internet
21Century Conference Participants
1. new role of the expert (speaker) (no exclusive knowledge) !
2. new role of the audience (used to interact & collaborate/co-create)
Status quo Conferences
Status quo Conferences
most Conferences are as interactive, inspiring & collaborative as watching TV
Status quo Conferences
most Conferences are as interactive, inspiring & collaborative as watching TVfail
Conferences fail, because they don't design interactions.
Why Interaction ?
is based on (human) interaction
Learning. Inspiration. Networking. Exchange. Experience the Topic.
Can we design human Interactions ?
Can we design human Interactions ?
no.
facilitate (human) interactions at conferences
Can we design human Interactions ?
no.
by designing Event Experiences
Can we design human Interactions ?
no.
facilitate (human) interactions at conferences
Designing event experiences that facilitate (human) interactions.
Event Experience Design:
How to?
1 Participant Roles & Needs 2 Activity & Space 3 Time
…designing event experiences that facilitate (human) interactions?
Attendee
Speaker
Sponsor
Host/ Organiser
Attendee
1 Participant Roles & Needs
• activities that facilitate interaction between participants
2 Activity & Space
• space is not neutral (context & environment)
• space that facilitates interaction between participants
online & offline
• facilitating interaction not only during the event, but as well pre- event and post- event
3 Time
pre- post-event
pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
Event Experience Design
pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
now
Event Experience Design
pre- post-event
now
possible
space
activity
Networking & Exchange
Learning & Inspiration
Event Experience Design
Event Experience Design Cases & Examples
pre- post-event
Activity & Space
online & offline
Event Experience Design
ACTIVITY
SXSW
ACTIVITY
ACTIVITY
pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
EVENT EXPERIENCE DESIGN
SXSW
PICNIC FESTIVAL
Source: Picnic Festival 2012
ACTIVITY
Source: Picnic Festival 2012
ACTIVITY
Source: Picnic Festival 2012
ACTIVITY
pre- post-event
space
Networking & Exchange
activity
EVENT EXPERIENCE DESIGN
Picnic Festival
Experience Topic
pre- post-event
Event Experience Design
Activity & Space
online & offline
CoThinkTank
ACTIVITY & SPACE
Photo: tackle Service Design
ACTIVITY & SPACE
Photo: tackle Service Design
ACTIVITY & SPACE
Photo: tackle Service Design
ACTIVITY & SPACE
Photo: tackle Service Design
ACTIVITY & SPACE
Sketch: tackle Service Design
pre- post-event
space
activity
EVENT EXPERIENCE DESIGN
coThinkTank
Networking & Exchange
Experience Topic
re:publica
Photo: Gregor Fischer | re:publica 2012
SPACE
Photo: Gregor Fischer | re:publica 2012
SPACE
Photo: Gregor Fischer | re:publica 2012
SPACE
Photo: Anna-Lena König
SPACE
pre- post-event
space
activity
EVENT EXPERIENCE DESIGN
re:publica
Networking & Exchange
Experience Topic
Photo: Gregor Fischer | Summit of newthinking 2012
Summit of newthinking
SPACE
Photo: Gregor Fischer | Summit of newthinking 2012
SPACE
Photo: Gregor Fischer | Summit of newthinking 2012
SPACE
Photo: Gregor Fischer | Summit of newthinking 2012
SPACE
Photo: Gregor Fischer | Summit of newthinking 2012
SPACE
Photo: Gregor Fischer | Summit of newthinking 2012
SPACE
pre- post-event
space
activity
EVENT EXPERIENCE DESIGN
Summit of newthinking
Networking & Exchange
Experience Topic
Photo: HPI d.confestival
d.confestival
ACTIVITY & SPACE
Photo: HPI d.confestival
ACTIVITY & SPACE
pre- post-event
space
Networking & Exchange
activity
EVENT EXPERIENCE DESIGN
d.confestival
Learning & Inspiration
Photo: Service Design Berlin
Service Experience Camp
ACTIVITY & SPACE
Photo: Service Design Berlin
ACTIVITY & SPACE
Photo: Service Design Berlin
ACTIVITY & SPACE
Photo: Service Design Berlin
ACTIVITY & SPACE
pre- post-event
space
activity
EVENT EXPERIENCE DESIGN
Service Experience Camp
Networking & Exchange
Experience Topic
pre- post-event
Event Experience Design
Activity & Space
online & offline
Photo: Martin Jordan | Global Service Jam Berlin 2013
Global Service Jam
ACTIVITY & SPACE
Photo: Service Design Berlin
ACTIVITY & SPACE
Photo: Martin Jordan | Global Service Jam Berlin 2013
ACTIVITY & SPACE
ACTIVITY & SPACE
pre- post-event
space
Networking & Exchange
activity
EVENT EXPERIENCE DESIGN
Global Service Jam
Learning & Inspiration
Photo: Dieter Engler | a2n Camp 2011
a2n Camp
ACTIVITY & SPACE
Photo: Dieter Engler | a2n Camp 2011
ACTIVITY & SPACE
Photo: Dieter Engler | a2n Camp 2011
ACTIVITY & SPACE
Photo: Dieter Engler | a2n Camp 2011
ACTIVITY & SPACE
Photo: Dieter Engler | a2n Camp 2011
ACTIVITY & SPACE
Photo: Dieter Engler | a2n Camp 2011
ACTIVITY & SPACE
pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
EVENT EXPERIENCE DESIGN
Experience Topic
a2n Camp
Event Experience Design
main take aways
• Interactions need to be facilitated
• new role for the Event Organiser:Event Experience Designer & Community Manager
thank you!
IxDA 12.03.2014
Claudia Brückner
#IxDABerlin
your questions!!
