Evolution of a Design

GoalStudents will respect each other’s privacy online

AudienceStudents who use social media, primarily 13-19

MessageDo not post potentially embarrassing information about other people online without their permission.

Clown picture: “Heckler” by Scott Thigpenhttp://www.flickr.com/photos/sthig/307237590/

Key changes in next design

• Added grey scale pictures of “authority figures” in the background

• Changed wording to make message clearer

• Used a complementary color scheme based off the orange in the clown’s shirt– Adobe Kuler

• Shortened Title• Centered clown photo and made

larger

Key changes in next design

• Changed alignment of pictures to give solid vertical lines

• Used yellow on black color scheme• Moved text “naming” authority

figures to underneath those images

Parent: “Mother” by Erik Soderstrom, http://www.flickr.com/photos/mescon/2964305410/Police: “Police Memorial May 14 2010” by Carl Wycoff, http://www.flickr.com/photos/80909625@N00/4607621859 Teacher: “Teacher Leader Conference 2 August 2012” by US Department of Ed, http://www.flickr.com/photos/departmentofed/7732938674/

Key changes in next design

• Discarded previous 4 images• Used 1 new image• Used modern fonts• Found a trendy poster design and

uploaded to Adobe Kuler to use color scheme

• Slanted text (something I saw used in posters targeting teenagers)

Girl: “Embarrassed” by Sarebear:) , http://www.flickr.com/photos/briovonsarah/5372890384/

Key changes in final design

• Unslanted text• Made title vertical and body text

horizontal• Contrasted large to small font• Contrasted colorful to white font• Changed body text to say message

more clearly with as few words as I could