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Cisco Services

Andrey ZyuzinDirector. Skolkovo Project

May 27, 2011

Smart + Connected Communities

Skolkovo

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Wilde Oscar

“The pure and simple truth is rarely pure and never simple.”

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Agenda

Skolkovo – S+CC Approach and Methodology1

Cisco S+CC – Around the World 2

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Skolkovo S+CC Summary MethodologyApproach

Engaged to help craft ICT service strategy requirements for the new city

Follows a structured engagement methodology similar to a consulting firm like McKinsey

ICT service requirements structured around key verticals such as:

Energy Transportation Health Real Estate

Engagement will last from April 2011 to September 2011

Deliverables will give end to end view how to execute ICT services planned for Skolkovo and used for tendering

Strategy/Marketing Construction Engineering – City and Building Technology Network Business Case

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Community + ExchangeDelivering the services over a common infrastructure

MethodologyApproach

Enabling, Managing, and Operating a Smart+Connected Community

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S+CC Approach Captures Resident & Visitor Needs

SMART+CONNECTED COMMUNITIES

SUSTAINABILITY ADVANTAGE

Telecom Utilities Safety & Security

Social

Building Emergency Response

Transportation

Economic Environmental

Retail School

Sports & Leisure

Travel

Health

OfficeHome

COMMUNITY+CONNECT COMMUNITY+EXCHANGE

Government

CLOUD COMPUTING

BORDERLESS NETWORK COLLABORATIONDATA CENTER\VIRTULIZATION

SERVICE DELIVERY PLATFORM

MethodologyApproach

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ICT Master Plan Conceptual Building Blocks

MethodologyApproach

IOC: Integrated Operations CentreNOC,NSOC,SOC, FOC: Network, Network Security, Security & Facility Operations Centres Respectively

BORDERLESS NETWORK

City Operator 1

City Operator n

Manage & MonitorFacilitiesSecurity, etc.

Service Operator 1

Service Operator n

Regulated Services?PSTN/IMS VoiceInternet ServicesGSM MobileOther ServicesDigital signagePaid parking, etc.

Utility Provider(s) SERVICE PROVIDERS

IOC

Data Centres

Interaction Centre

NOC NSOC SOC FOC

COMMUNITY + EXCHANGE

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Smart Services Overview

Core Foundational Layer

Vertical Value-Added Service Layer

Baseline Systems’ Layer

Value-Added Service• To be defined• Starting with Service Strategy Workshop• E.g. Smart Work Centre

Key Baseline Systems• Digital Signage• Access Control• Video Surveillance• Public Address & Background Music• Metering• Parking Control• Life Safety Systems• Power Management• UPS and Power Conditioning• HVAC controls• Lighting Controls• Escalators and Elevators• Voice, Video and Data• Master Clock• Audio/Visual• Specialized EquipmentFoundational-Layer Technologies• Structured Cabling• Media Ready Network • Wireless Network• Network Security • Network Management

SkolkovoVision

MethodologyApproach

Retail ResidentialOther

SegmentsCommon

AreasCommercial

Offices

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Highly skilled Cisco® IT architects Former CTOs/CIOs of enterprise organizations Experienced senior consultants (McKinsey, Accenture, Cambridge, IBM) Certified project managers

Advisory Services team includes vertical industry experts

Cisco’s Advisory ServicesEnable Customer Success

Principals: With relevant business/industry

Enterprise and Network Architects:

With extensive business and technology expertise architecting and implementing enterprise networks

Program Managers: With complex programs/project management experience

Business Analysts: With Subject Matters Expertise in analysis and business case development

MethodologyApproach

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Cisco Services’ offerings mapped to the construction cycle

Program Management Office

INITIALFEASIBILITY

INITIALFEASIBILITY

CONCEPT DESIGNCONCEPT DESIGN

SCHEMATIC DESIGNSCHEMATIC DESIGN

LAUNCH & OPERATELAUNCH & OPERATE

Business Discovery

Operating Model Strategy

Service Strategy and Concepts

PHASE 1

Design Reference

Qualitative and Quantitative Business Case

PHASE 2Citywide Passive and Network infrastructure HLDs

In-Building Passive and Network Infrastructure HLDs

Updated Financial Model

Ongoing Design Coordination

Tender Document Review and Input

DETAILED DESIGNDETAILED DESIGN CONSTRUCTIONCONSTRUCTION

PHASE 3

Systems Integration

LLD and Implementation

Knowledge Transfer

Operate and Optimize

Test and Launch

MethodologyApproach

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Tianfu-ChengduCity of Dreams-Macau

i-City Malaysia

Citystars

Energy City

City of Sao PauloVR Group

City of BarcelonaSBBRivas

City of Guayaquil

Al Hamra Tower

AlphaLandGreenFields

Allianz

City of Drancy

Schools, Portugal

Guldborgsund

KAECKECJEC AramcoDOKAEPSAGIASEC

WestminsterCanary Wharf

Emirates StadiumDonetsk Stadium

Songdo-GaleIFEZKorea Telecom

LavasaUST -GlobalSun TVVodafone

Cisco S+CC Around the WorldSample S+CC Projects

San Fran, Colorado,Holyoke, Toronto

Lend Lease

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Situation Holy City, located in Medina Saudi Arabia, 7 sq. Km development KEC will have a continuing interest in operational management of the city including

providing Municipal services KEC also wishes to provide commercial ICT services and realize revenue KEC requires a service strategy, operating model and financial model to plan and

implement revenue goals

Solution Define a complete service strategy and operating model to allow cooperative delivery of

services Delivers a complete services-driven network design and incorporate it within the

financial model Next steps: data center, smart city company

Benefits Maximize services for revenue and profitability Unified long-term strategy for delivery of IP based services Planning in place for long term services deployment

Medina Knowledge Economic City - KSA

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Situation Incheon was designated as Korea’s first Free Economic Zone by the Korean

government. 209 sq. km divided into 3 areas - Songdo, Yeongjong, and Cheongna. IFEZ is specially designed for the best business andliving environment through

advanced technology andmanagement Creating a city wide smart city service provider

Solution

Collaborate with IFEZ Authority (IFEZA) and their consultants to develop the detailed business case based on a MOU

Identify new CRE services and value-addservices offerings for IFEZ Engaged with Cisco systems to develop new business models and business

case to offer CRE & services to the residents and businesses in IFEZ

Benefits New business models will attract new foreign direct investors Showcase value proposition of CRE to other smart city developments and

attract interests for additional advisory services engagements Potential savings in OPEX and ability to generate revenue through the new

services Replicate success to other smart cities

Incheon Free Economic Zone - (IFEZ) – Korea

Ongoing

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Questions?

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George Bernard Shaw

“A reasonable man adapts himself to suit his environment. An unreasonable man persists in attempting to adapt his environment to suit himself. Therefore, all progress depends on the unreasonable man.”