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Experiencing Brands today is not only about the aesthetic perceptions of a brand but more about how the product or service is experienced by the end customers.
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Experiencing Brandsfrom inside out...
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Hello ! :)
What is a brand?
Some brands that all of us are familiar with…Some brands that all of us are familiar with…Some brands that all of us are familiar with…Some brands that all of us are familiar with…
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Branding is the visual look
of a company.
Branding is the visual look
of a company.
True. True. True. True. But…But…But…But…
Branding is ^̂̂̂ the visual
look of a company.
not only
Lets relook at the brands….Lets relook at the brands….Lets relook at the brands….Lets relook at the brands….
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What do they mean to their users?What do they mean to their users?What do they mean to their users?What do they mean to their users?
refresh play delight
elegant easy simple
Branding is
a perception, a belief, a
differentiator, an
expectation, a fulfilled
promise…
How can these be fulfilled
by your brand?
Understand the
user’s desired experience
Image courtesy Idean Enterprises Inc.
Doesn’t need to have ‘all’ the featuresDoesn’t need to have ‘all’ the featuresDoesn’t need to have ‘all’ the featuresDoesn’t need to have ‘all’ the features
Keep in mind the
product ecosystem
There is an entire world outside your product…There is an entire world outside your product…There is an entire world outside your product…There is an entire world outside your product…
Design productDesign productDesign productDesign product----service relationships…service relationships…service relationships…service relationships…
Deliver your product’s
brand promise
Be precise about your value proposition…Be precise about your value proposition…Be precise about your value proposition…Be precise about your value proposition…
Customers are clever.. Give them some credit !Customers are clever.. Give them some credit !Customers are clever.. Give them some credit !Customers are clever.. Give them some credit !
Delight your customer
Take the burden off the user… for a while..Take the burden off the user… for a while..Take the burden off the user… for a while..Take the burden off the user… for a while..
Give a little more than the customer expects…Give a little more than the customer expects…Give a little more than the customer expects…Give a little more than the customer expects…
Doesn’t have always be highly functional…Doesn’t have always be highly functional…Doesn’t have always be highly functional…Doesn’t have always be highly functional…
Associate your brand with
a unique product feature
A feature can become a brand evangelist…A feature can become a brand evangelist…A feature can become a brand evangelist…A feature can become a brand evangelist…
Don’t follow the crowd… stress on little details…Don’t follow the crowd… stress on little details…Don’t follow the crowd… stress on little details…Don’t follow the crowd… stress on little details…
Doesn’t have to be proven before…Doesn’t have to be proven before…Doesn’t have to be proven before…Doesn’t have to be proven before…
• Start with the user insight from your research
• Design an experience and not a technology system
• Keep going back to the user to verify your concept
• Keep going back to the user insight
• Have a ‘unique feature’ to get people talking
A few thoughts on how this can be done…A few thoughts on how this can be done…A few thoughts on how this can be done…A few thoughts on how this can be done…
