experientialVISUAL DESIGN

“shaping the idea of creating experiences that connect people to a place” -SEGDsocietyofexperientialgraphicdesign

how do shared multimedia experiences in the built environmentPROMOTE SOCIAL INTERACTION AND COMMUNITY DEVELOPMENT

experientialvisual designSYSTEMS

lighting

projections

structures

significance

engagingpromotionalinformativecollaborativeinspirationalenhancing

design application

brandingwayfindingproductinformationmotion&videointerface

industries

publicspaceconsumergoodsentertainmentadvertisingcommercial&retailarchitecturetransportationfashion

political socio-economic

digitalculture,artmuseums,campustouchscreens,designschool

studenthousing,tempemarketplace,phoenixconventioncenterphoenixdowntown,

ASUcampus,tempetownlake

cultural/education

researchCONTEXT

researchPROXEMICS

structures,outdoor,largeprojection,stagedesign

retail,home,tradeshows

products,interfaces,materials,sensors2feet

4feet

12feet

public

social

personal

researchFRAMEWORK

platforms

personalsocialpublic

environments

museumparkcampus

participants

studentbusinessownerconsumer

factors

crowdingdurationinteractiongroupdiscussion

data collection

observationinterviewexperiment

synthesis

effectonsocialinteractionimpactoncommunitydevelopment

user insight

experiencesbehaviorexpectationsfutureprojects

investigation of multi-media experiences in the built environment

PUBLIC

light

perception

space

time

james turrell

publicOBSERVATION

“air apparent”

tempecampus

outdoorpark

SOCIAL

projection mapping

nightoftheopendoor

subtleanimations

socialOBSERVATION

social interaction

wayfinding

brandedexperience

entertainment

community

PERSONAL

Yayoi Kusama

patternsinspace

experience-driven

“infinityrooms”

PERSONALOBSERVATION

“you who are getting obliterated in the dancing swarm of fireflies”

Phoenix Art Museum

impact on community development in the city of Phoenix as an art piece that anyone can appreciate

brings new people into the arts community and reshapes or redefines art in the area by encouraging experiential works

INTERVIEW

Trish

social extrovert who loves games

visualdesignstudent

previouslyalandscapedesigner

interactive projections on the floor at “The Main Event” for children to play and interact

fireflies exhibit is zen-like personal experience and focuses attention to the senses

The community benefits by having a more successful art museum as a centerpiece for a creative community

ASU Design School could add an installation to the 2nd floor courtyard to build community and social interaction

”

“

INTERVIEW

Matt

tech-savvy entreprenuer

webandUXdeveloperandownerofFactor1

previouslyeventplanerandproductiondesigner

architecture is becoming more experimental, allowing opporunity to utilize strange new spaces

clients are asking for wasy to enhance their branded experience beyond the website

demonstrates an effort by a community to try something new and to take risks

quality photography and video is extremely important in an increasingly digital environment

“

”

INTERVIEW

Mark

sneakerhead who follows fashion trends

visualdesignstudent

previouslyacommercialartist

”

there is a huge opportunity to improve the retail experience with multimedia installations

retail experiences are meant to be social interactions in a branded environment

community of sneakerheads would appreciate a stronger connection between the sneaker and the athelete

projections onto shoes, video between displays, interactive backgrounds and effects when trying on shoes

“

PERSONASBIAXAL MAP

highly social

notsocial

more excitable

lessexcitable

tech-savvynerds

trendyconsumers

naturelovers

realists

Retail

How personas might relate to multimedia installations in the retail environment

FINDINGS

from observation

projectionsinthesocialspaceattractmorecrowdsforshorterdurationsandencouragediscussion

installationsinthepublicspacehavelesscrowdsbutpeoplemaystaylongertoappreciate

artinstallationsthatarepersonalexperiencesareoftenfavoritesandmemorabletotheviewer

installationscanbebeneficialforbrandingaspacetoenhancethecommunity’spurpose

canalsoserveasacatalysttobuildingastrongercommunitybyenhancingtheexperienceandlegitimizingagroupofpeople.

from interview

sharedmulti-mediaexperiencespromotesocialinteractionwhenthereissomethingtofigureoutordiscover

someexperiencesarebetterunderstoodindividuallybutstillpromotediscussionafterwards

peoplepreferenvironmentsthatareuniqueandblendmediaintotheexistingenvironment

thePhoenixcommunityisimpactedwhenamultimediaexhibitbringsmorepeopleintothecreativeandartscommunity

thank you