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a double leap
EM’s Presentation Draft 1 5.02.2013
Cape Town, 18.10.2014
Ezio Manzini, Politecnico di Milano, UAL London, CPUT Cape Town,
DESIS Network
design policiesin the age of networks and sustainability
in Africa
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
design policy
?
Cape Town 2014
World Design
Capital
we are here
460 projectswhich kind
of design?
which kind
of design?
MAP 1 output/process
problemsolving
sense making
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
system
MAP 1 Output/Process
product
what
problemsolving
sense making
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
MAP 1 Output/Process
design process
co-design how
problemsolving
sense making
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
Product System
Design process
Co-design
3
21
4
MAP 1 Output/Process
problemsolving
sense making
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
Product System
Design process
Co-design
3
21
4
MAP 1 Output/Process
problemsolving
sense making
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
Product System
Design process
Co-design
3
21
4
MAP 1 Output/Process
signal of an
on-going change?
problemsolving
sense making
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
Product System
Design process
Co-design
3
21
4
MAP 1 Output/Process
XXI century design
XX century design
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
?XXI century design
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
in the networks,
all the design processes
are open-ended
co-design processes
1
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
in the networks,
everybody designs,
therefore design expert’s role is
to help the non-expert
to better design
2
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
design expert must produce
design knowledge
to be usable by others
3
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
design policy
?
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
complexity
transition
complexity cannot be
managed by the center
experimentation
becomes the norm
complexity must be
distributed on the nodes
free experiment places
must be established
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
design policy
?
design policy/1crate spaces
for experimentationgood news
experiment spaces are spreading
D.Selloni, E. Staszowski, Public Innovation Places, 2014
experiment spaces are spreading
D.Selloni, E. Staszowski, Public Innovation Places, 2014
design policy/2promote and support
new economic modelsgood news
cohousing, collaborative housing,
couch surfing, circles of care, elderly
mutual-help, micro-nurseries, time
banks, local currencies, car pooling,
car sharing, food coops, farmers
markets, zero-miles food, community-
supported agriculture, neighbourhood
care, street festivals, community
gardens, community-based tourism,
social enterprises, co-working, fair
trade organisations, social incubators
hundreds
of original
service ideas
new economic models are spreading
ecologies
of economies
design policy/3promote
a new idea of wellbeingnew narrative are needed
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
20 Centurywell-being as the availability
of products and servicesdemocracy
of consumption
an idea of wellbeing, based on the abundance
of products and services, when dreamt by 7-9
billion people, becomes a nightmare
an idea of wellbeing, based on the abundance
of physical goods, when dreamt by 7,
(or 9) billions people, becomes a nightmare
we need ideas of well-being capable to orient the
choices of 7-9 billion people, and that could be
practically approximated by them, without major
social and environmental problems
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
21 Centurywell-being as …
we need
new stories
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
designemerging
culture
a well-being viable for
7-9 billion people
based on something
that is, or could be,
abundant
?
Festa ViciniVicini, Roma, Italy
welcoming neighbourhoods
Giardini Pubblici, Milano, Italy
coexisting people
free speeches in the park
Ahmadabad, India
Market, Benfica, Rio, Brazil
eating outside
Piazza del Municipio, Ventotene, Italy
kids (safely) in the street
relational goods
goods that cannot
be enjoyed alone
goods that have
no limit: the more
people practice
them, the better it is
trusting,
sharing,
caring,
empathizing,
security,
creativity,
knowledge,
beauty,
having no
physical limit
are potentially
abundant. relational goods
wellbeing means richness in what
really makes life meaningful
That is, in relational goods and
in diversity and richness of the
natural and socio-technical
ecosystems in which we live
a new narrative
is it viable?
the networked society, liberating
human capacity, may enrich the
ecosystems and promote relational
goods
hypothesis/1
social innovation in the networked
society generates a social economy.
that is, an economy based on an
ecology of economies in which
market, public, sharing, exchange, gift
economies are mixed.
hypothesis/2
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
design policy…in Africa?
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
21 Centurywell-being
as the abundance
of relational goodsrichness
of human relationships
/2a double leap
EM’s Presentation Draft 1 5.02.2013
…in Africa?
from pre-modernity to
sustainable society,
skipping both the industrial
and post-industrial ones
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
21 Centurywell-being
as the abundance
of relational goodsrichness
of human relationships
/2a double leap
EM’s Presentation Draft 1 5.02.2013
economyto move to social economy (intended
as an ecology of different kinds of
economy) capable to (re)generate
relational goods
…in Africa?
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
21 Centurywell-being
as the abundance
of relational goodsrichness
of human relationships
/2a double leap
EM’s Presentation Draft 1 5.02.2013
designto move to co-design practices and to
the most advanced role for design
experts in promoting a supporting
relational goods
…in Africa?
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
21 Centurywell-being
as the abundance
of relational goodsrichness
of human relationships
/2a double leap
EM’s Presentation Draft 1 5.02.2013
design policyto create spaces for experimentation,
to support social economy and
(re)generate relational goods
…in Africa?
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
21 Centurywell-being
as the abundance
of relational goodsrichness
of human relationships
/2a double leapis possible
EM’s Presentation Draft 1 5.02.2013
…in Africa?
in Africa, it could be easier
than the single leap!
problemsolving
sense making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging trends
in the age of
networks and
sustainability
21 Centurywell-being
as the abundance
of relational goodsrichness
of human relationships
/2a double leapis possible
EM’s Presentation Draft 1 5.02.2013
…in Africa?
thank you!
desis-network.org
