Portfolio

Nayoon Lucia LeeHongik UniversityIndustrial Design

Portfolio

Nayoon Lucia LeeHongik UniversityIndustrial Design

CONTENT

1. Dalda

2. Kwangjuyo

3. Maru Autopilot

4. Green Village

5. Open Business

6. Bloom

An environmentally friendly cosmetics brand that allows customers to choose the color and amount to purchase, just like a candy or ice cream shop.

Age range 20s.Beauty enthusiastaverage 1-2 beauty related cosmetics purchase per monthas a ‘self-reward’

Finishable, refillable products Specifically lip / eye / cheek products,

average 2 beauty related cosmetics purchase per monthto keep up with trend

1. Lounge to test products2. Customizable color and amount3. Refilling experience programs

Age range 30s.Luxury enthusiast

Main Targets

Interactive Service

Finishable Product

Flagship Store1. Focused on customer experience 2. VIP Lounge, and testing lounge

1 2

Unlike conventional lip prod-ucts that twist up, Dalda’s prod-ucts exposes the product by lowering the outer cartilege so the entire product can be used.

For compact powder products, Dalda’s products have a rounded bottom so that users have a easier angle to get to the last bit of product.

Product Improvement

DaldaExistent Brands

non-recyclabletrashstacked away at home,wasted

buy

use

buy

recyclable trash

refilled,re-packaged

use

1. Personalized product and amount

2. Environment friendly:

3. Customer involving:

vs

Unlike conventional products, Dalda has a complete system that allows customers to choose the amount of prod-uct to purchase, actually finish the prodcut, bring the empty case back, and refill it with a new product. The outer packaging is also 100% recyclable, making Dalda’s system fun and efficient for users, but also very environmental-ly friendly.

customer involvementDifferentiationphysical evidence

first-time customer actions

revisiting customer actions

front stageinteractions

back stageinteractions

supportprocesses

line of interaction

line of visibility

line of internalinteraction

product crea-ted in module

type

productdisplay

testerproducts

exchangeticket

purchasedproduct

facebook/instagram linkswebsitestore entrance

updatemarketingphotosand spreads

customer getscurious aboutbrand

visits storeand joinsmebership

looks arounddisplay and choose products

selects productto purchase and orders

visits store

member?

NO: add custo-mer info in da-tabase YES: add record

of store visitcount

display productsaccording to color and type

createvisuallyappealingcontent

visuallyattractiveproducts

track whichtesters are

most popular

track whichproducts aremost popular

sns(instagram)website

store entrance

brand shopmembership

card

customer re-ceivessns feeds on newproducts

lounge

selects testersto take tolounge

orders, handsin empty container

creates personalcolors, gets involved in refilling process

empty con-tainer is washed andrepolished

identification of product dates

product is (re)filled on thespot

testers cleanedin advance

keep dataof member-ship data

message sentnear recom-mended end date

membership confir-mation & recogni-tion of customer, per-sonalized recom-mendations

tries new pro-ducts at loungewhile productis being prepared

receives newly(re)filledproduct

environmentally fr iendlycustomer hospital i ty revis it inducing

DIFFERENT LIGHTING

StoreLayout MEMBERSHSIP

CONFIRMATION

SELECT TESTERS,ORDER PRODUCTS

(RE)FILL PRODUCTSON ORDER

TESTING LOUNGE

VIP LOUNGE

Dalda’s flagship store (re)fillls allproducts on order, on spot. It also hasa testing lounge where visitors canfreely socialize and try new products.

The store lets in a lot of natural light-ing that is usually most ideal for seeing color and texture in makeup. However, the first floor lounge does have a warmer, artificial light for thos prefer otherwise.

Dalda has its own waiting lounge where customers can try out tes-ters while waiting for their or-dered products to be ready.

The VIP lounge is for reserved members only and provides a pro-gram for personalizing colors and textures as well as participating in the refilling process of products.

In order to use the Dalda lounge, visitors need to pay to join the membership. The frequency of visit is recorded and vip cus-tomers are recognized personally and given personal recommendations.

Visitors can choose tester products as well as the products they would like to buy and make the order. If the visi-tor is a revisitor, the empty case is handed in to be refilled.

When the order is made, the received empty case is cleaned, repolished, and new purchase is refilled on the spot.

KWANGJUYO traditional pottery brand with history and culture

Least known,Most approachable,Large potential market

INTERVIEW INSIGHTS

late 20’s, newly-wedfemale, upper middle

class

early 30’s, independantely moved out male,steady income

P E R S O N A S

Brand image - old, formal, expensive, (images to fight) not trendy (image to keep)

Enjoys fun and unique exhibitions

Likes DIY interior, decor pieces that have personal meaning

independentsingles to

newly-weds

T H R E E M A I N L I N E S 1. CLASSIC2. MODERN

3. CASUAL

BEFORE PROPOSAL AFTER

old, formal, and expensive brand imageuncomfortable space for younger customers to look around freelylow brand recognition among younger generation

brand image - premium, yet maintains young and sophisticated aspect comfortable space for younger cus-tomers to look around freelyhigh brand recognition among young-er generation overall hightened interest in tradition-al pottery

ONE.

TWO.

THREE.

Young pottery artists & Kwanjuyo collaboration exhibition

3D Ceramic Artwork Competition for visitors and personal souvenirs

Comfortable space in exhibition for trying pieces and ‘dado’ (Korean tea)

PROPOSAL #1

Ga-gin Lee and So-young Kim are rising, young pottery artists who have held previ-ous exhibitions that were well-received among younger generatioins.

Public(target market)

Marketing :- premium, yet young and modern - combat image of old and formal

Appreciation :- widen perspective of the potentials

of traditional ceramics, - elucidate value of natural/subtle beauty

publicityexhibition site

brand name / value

collaborationpieces

inspirationrevelation

interestpublicity

ArtistA collaboration with talented young artists will create a synergy effect

where Kwanjuyo will be able to provide products that are appealing to the new po-tential market while providing an opportu-nity for the artists to work with a premium brand and gain publicity.

Young pottery artist X Kwangjuyo exhibition

PROPOSAL #2 notice for competition

3 weeks for voting2 weeks submission

products preperation exhibition open for 2 weekstimeline

/ schedule

visitor action

link to exhbitionofficial site

comptetion site in exhibition site

mailphone

front stageinteractions

line of interaction

reads ad online /sees SNS spreads

learns aboutcompetition

votes for design

shows screenshot images

as ticket

enjoysexhibition

receives winning competition piece

made on spot for free (winner)

submits design(drawings)

screenshot of completion

of vote, shares info of compe-

tition on SNS

3D ArtworkCompetition

Public open competition of designs for exhibition souvenirs (l ighting, decoration, bowl/plate, etc) that will be sold at the end of the exhibition hall after being 3d printed.

A chance for customers tocreate a personal product

shop, 3D printer,tea cafe, printer expert,

brand pamphlet

내가

직접

만드는

세라믹

작품

Self-d

esig

ned c

era

mic

artw

ork

Competition details

Enter design

View entries & vote

전시회-공모전바로가기

415 387Whale pot

Legged organizers

Mult i-platesle90**** sddm*****

306dafk2** Bird pot fixture

1729510k*** Cup l ight

114leele****** Str iped pot

78jaeso******

1 2

PROPOSAL #3

Visitor Involving Exhibition

In this exhibition, visitors can purchase the winning products from the 3d artwork competi-tion and also see the products being printed on spot.

There is also a cafe area for trying traditional tea menus with Kwnagjuyo brand pieces.

brand shop

purchase

Kwangjuyotea cafe

3d printingbar

exhibition

2030, Future family carConcept design

Volkswagen workshop :

Autopilot Uniqueconcept/

theme

specific target

segment

use tradition/

culture

differentseating

floorculture

roomculture

MARUculture

center-place

petfriendly

healing/health

moretime

leisureactivities

thethird

space

newdriving

system/norms

youngadults

seniors

Ideation andMind Mapping

target busyseniors with smart

cars, smart health care

like a fireplace,something that

family can gatheraround

target specificleisure activities,

space for bike loading,space inside specificallyfor reading(lighting), etc.

rotatingchairs,

more flexiblespace flow

pet seats,matching

accessories,use scent

completely privateand comfortable

first truly independantspace from parents,make personalizable,

emphasize private space

1. Open space2. Natural climate control

3. Conncected with outside

NOW MARU AUTOPILOT

narrow, fixed

blocked

doing nothing

trapped

time consumed

wide-open, flexible

eye contact

talking, gathering

pleasant

quality time

vs

SPACE

VISION

ACTIVITY

FEELING

TIME

In order to create a unique idea, the Maru Autopilot has taken inspirations from the Korean Maru culture, a traditional architectural concept between the house and the outside.

Unique Tradition taken to Universal Values

Having a high ceiling, open structure, and minimal obstacles, air circulation in the Maru Autopilot can be much more active for effective cooling and heating methods. This means the car can save energy as well as keep the temperature pleasant even when it is not in motion.

INSPIRATION ONE: Natural climate control

INSPIRATION THREE: Connected with the Oustide

INSPIRATION TWO: Open Space

A maru naturally maintains mild tempera-tures with air circulation. The main material, wood, also helps by being cool in the summer and easily heated by the fire from the ktchen.

Maru Autopilotinterior concept

Like a traditional maru, the Maru Autopilot has an open space structure that allows users to truly relax and enjoy the ride.

One of the biggest characterstics of a maru is how open and connected it is with the outside. The Maru Autopilot uses smart glass panels so that on choice, all sides of the car can be turned into glass to fully engage with surroundings.

Green villageThe Green Village is a service that provides opportunities for children in Korea to interact with nature. This service is crucial for not only the individual growth of children, but also the society as a whole to nurture nature-appreciating humans that wil strive to preserve the nature.

Problem

Proposal

Alienation from Nature

Exposure to Nature

Over 90% of children in Korea live in cities or urban areas, meaning very scarce interactions with nature. In this situa-tion children can devel-op biophobia.

It also means they do not have natural stewardship and grow up thinking nature is simply a re-source for humans.Why the Green Village?

Values of Green Village

Biophilia Nature Stewardship

ActiveLearning

Multi-disciplinary

Value formations start from the age of two. How-ever, children in Korea in are taught in classrooms about nature from ele-mentary school.

Proposal

Appointed gardennearby

Experience,Education/Personnel

Book date, Lend tools/program kits

Location

Academic facility/groupor family

Children’s GreenActivity Village

Tools(rental) &program kits/ Design

Privatelocation

Design

or

Service relations

The Children’s GreenActivity Village

Academic facility

Appointed gardenConnecting service

one.

two. Green village

What the Green Village does.

Age 1-3

Age 5-7Age 7-9

Age 9-11

Age 3-5

Proposal

Developmentally Approriate Program

Development stage: Explora-tion of materials with various touch sensations

Activitiy: a garden of different materials (soil, sand, water, mud, wood, stones etc)

Devlopment stage: Appreciation of plants, Grasps idea of individu-al and personal space or boundar-ies

Activitiy: Making chairs/signs out of various products, Learn to water plants, Create own space in garden

Devlopment stage: Develops sto-cial content

Activitiy: Grow plants in teams and create signs. Vegetable/fruit picking and eating. More detailed construction. (ex. themed gar-dens, mini fences, mini ponds)

Devlopment stage: Able to use own creativity, Enjoys story-tellil-ng

Activitiy: Create stories based on plants. Make secret places, magic paths. Put stories into gar-dens. Choose and plant specific flowers.

Development stage: Understands abstract concepts. Grasps con-text and larger image

Activitiy: Individual plots. Pro-duce food take food home to be cooked or be sold at market. (Adults involve and give help)

What the Green Village does.

The Green Village provides more than just gardening. Providing children with an area that supports the various possi-ble acitivies, requires a variety of well thought-out environment. Each village will be different based on the location, but this is one example.

Proposal

Program-fitting Village DesignsWhat the Green Village does.

This area is for acitivies like storytelling, creat-ing signs, or any static activities. The place is

kept in theme with the rest of the spcae and has a natural seating environment.

Creative Logs (Age 3-13)

The atypical garden is created to look and feel like outside and provides space for older chil-

dren to freely map and create their own space.The wooden panels at the end creates depth

and natural texture.

Atypical Garden (Age 7-13)

The texture garden is a garden composed of various natural materials like water, sand, mud, stones, etc. This area is for the younger children to experience the various textures of nature.

Texture Garden (Age 1-5)

This area is where younger ghildren can experi-ence growing various plants. The area below can be used for storage.

Wall of Plants (Age 3-7)

Aachen Stadium bathroom concept design: Open BusinessNoa Design Aachen University X Hongik University

Concept design for an improved stadium bathroom.In cooperation with Noa Design and Aachen University’s engineering department

INSIGHT

A survey on unsatisfactionin using bathroomsat stadiumsinterview with 60 sports fans(30 women, 30 men)

57% of male inter-viewees felt unsat-isfied while using stadium bath-rooms.

However, among those unsatisfied, only 10% of the interviewees an-swered to have tried finding a solution or an alternative.

96% of female in-terviewees felt un-satisfied while using stadium bathrooms.

Among them, 80% of in-terviewees tries to go to the bathroom during the break to avoid long lines, and some answered they prefer to wait to go to the bathroom outside the stadium because of the line and sanitary issues.

57%

10%

96%

80%

Research

Stadium Bathrooms

Female stadium users found using bathrooms more problematic.

Research

Stadium Bathrooms

1. Half-mirrored stalls

Inside a private little stall, some people can really take their time.

In bathrooms where many people need to use the fa-cility, users need to be aware tht people are wait-ing.

The smallest conscious effort to be quicker can amount to a large decrease in the waiting time.

*SIGH*

LINGERING NOTICING HURRYING

3d modeling, prototype, and peer feedback

Using a new type of door to change the perception of private stalls to psycologi-cally trigger users to be more quick and efficient.

Research

Stadium Bathrooms

This means in the same area of space, stalls withsaloon doors can fit in much more.

Saloon doors re-quires about 40% less area than regular doors

1500mm 900mm SMALLERFOOTPRINT

magnet

inside

outside

LOCKED

UNLOCKED

This automatic lock for saloon doors lessens the steps a woman has to take in the stall. It automati-cally locks behind the user and when going out, one only need to push her way out.

No locking or unlockingLess turning

LESS STEPS

AUTOMATIC LOCK

2. Saloon doors

Using a new type of door to change the per-ception of private stalls to psycologically trig-ger users to be more quick and efficient.

Research

Stadium Bathrooms

03:45 100%

3FBATHROOM VACANCY STATUS

AACHEN STADIUM

03:45 100%

Dunkin’Donuts 210m cafe

purchase required

BATHROOM LOCATOR03:45 100%

BATHROOM VACANCY STATUS

AACHEN STADIUM

2 3C: stalls vacant

Research

Stadium Bathrooms

3. Waiting time app

The waiting time app provides users with instant information on the stadium’s bathroom’s vacancy status, as well as the public bathrooms availabl outside the stadium.

The Next Bread BakerB L O O MPROJECT : the revolutionary product

Instructions Setup Maintenance DisposalUsage1(making)

Usage2(eating)

inexperienced bakerexperienced baker

too muchletters

many unfamiliaringredients- what are they?- where can I buy?- can I replace them?pager technology

not overly complicated, butunusual ingre-dientsex. milk powder

Am I doing it right? Is it supposed tosound like that?

tricky cleaningesp. the churner

burden

delicious, senseof achievement

(inside not visi-ble, sound off-

putting)

little churningneeded, hassle-free, but creative restric-tions

delicious

EXCESSIVE FUNCTIONS

UNCLEAR UNFAMLIAR

INGREDIENTS

CREATIVE RESTRICTIONS

OFF-PUTTINGVISUALS/SOUNDS

SENSE OFACHIEVEMENT

B L O O M

Instructions Setup Maintenance DisposalUsage1(making)

Usage2(eating)

EXPENSIVECONTINUOUS

EXPENDITURE FOR SUBSCRIPTION

SERVICE : PLATFORM APP

AND SUBSCRIPTION BOX

EXPERIENCE : AMBIENCE, SIGHT,

SCENT, SOUND, AND TASTE

visual guides,instruction videoavailabe on app or site

ingredients(including ex-planation) pro-vided in sub-sciption box,easily purchasa-ble on app

interchangeableingredient infodepending on personal prefer-ence on app

easily seperableparts to cleanmore efficiently

easily seperableand dipose accor-dingly

delicious, senseof achievement

baking experi-ence heightened(sound, sight,smell)

SENSE OFACHIEVEMENT

R E C I P E

11 24

03:45 100%

Basic wheat bread

difficultytimesetting : soft breadserving : 6 per 1 dry mixture

instructions: Turn on Bloom Set your Bloom using the QR code on the left corner. (Tap to enlarge) Open top lid and put in dry and wet ingre- .

ingredients : DRY basic wheat bread mixture WET 2 egg 1 1/4 cup of milk

difficulty

R E C I P E

11 24

Smoked raisin bread

Bourbon Pumpkin

Nutty muffins

Whole wheat zucchinibread

Basic wheat bread

Pumpkin bread

sort

difficultytime

difficultytime

difficultytime

difficultytime

03:45 100%

T A P

R E C I P E

11 24

03:45 100%

Basic wheat bread

difficultytimesetting : soft breadserving : 6 per 1 dry mixture

instructions: Turn on Bloom Set your Bloom using the QR code on the left corner. (Tap to enlarge) Open top lid and put in dry and wet ingre- .

ingredients : DRY basic wheat bread mixture WET 2 egg 1 1/4 cup of milk

A bread baker, not a maker

ProductThe Bloom has a door that opens to reveal the bread inside baking, since watching the bread rise is one of the most fun parts of baking. Compact in size, it is portable and can warm up the atmosphere anywhere and anytime.

Experience

Application

The Bloom enhances your baking experience by allowing you to open the door in front to see how your bread is doing. When open, it can also act as a mood light or a warm centerpiece. The Bloom makes a small sound emiting air, like the bread inside is alive and breathing.

CustomizeWith the Bloom app, users simply scan to set the specific settings try any one of the many shared recipes.

Instead of relying soley on a manual for bread recipes, the Bloom app pro-vides a platform for Bloom users to share their personalized recipes com-patible with the Bloom bread baker.

When a user uploads a recipe, a QR codeis assigned automatically in order.

4

The Bloom subscription box allows users to try new ingredients and methods to use with the Bloom. It also encourages users to keep using the product and not collect dust.

Each box and all individual compo-nents are availabe for purchase inde-pendentely on the app, Here, users can also find recipes for each ingredi-ent.

WIth individual ingredients, there is a QR code that users can scan directly on Bloom to match the settings to use the ingredient right away.

Subscription Service

A bread baker, not a maker11 2

P U R C H A S E

03:45 100%

B L O O M B O X

I N G R E D I E N T S

D R Y

F I L L I N G S

M o n t h 1 1

N u tt ya n d

F r u i t y

T O P P I N G S

11 24

P U R C H A S E

03:45 100%

T H I S M O N T H ’ s B O X

NUTTYFRUITY

&

What better than nutty and fruity bread for you and your loved ones around the holiday season?

Nuttyand

Fruity

See and shop box componentsSee this month’s recipes

What is more perfect to get in the mood of the holiday season than some nutty, fruity bread? Treat your loved ones and yourself with some of Bloom’s best nutty and fruity recipes!

11 24

P U R C H A S E

03:45 100%

T H I S M O N T H

Dry Mixture

Topping/Filling

- Almond bread with herbs (gluten free)

- Orange chocolate hazelnut bread

- Hazelnut praline

- Dried strawberry dices

- Blueberry almonds

recipes

End of Content.

Thank you.