Finding Role Clarity in UX Chaos

Finding Role Clarity in UX Chaos

January 23, 2015

Marli Mesibov

@marsinthestars#ConveyUX

Marli Mesibov

@marsinthestars

Content strategist

What does

that mean?

Managing Editor

at UX Booth



WHOSE JOB IS IT ANYWAY?

UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer




Validates content delivery by

developing and completing usability

test plans; evaluating user flows and

traffic patterns; studying user

feedback; coordinating with Usability

Specialists.


UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer



UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer




…Responsible for designing,

developing, modifying and

implementing computer generated and

photographic artwork, images and

layouts for the Web.


UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer



UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer




… Gather and synthesize business,

brand, market, and user requirements,

and collaborate on user workflows,

information architecture, and

wireframes.


UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer



UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer




Candidate will develop content and

data information attributes and

classification schemes.


UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer



UI

Designer

Information

Architect

Usability

Expert

Content

Strategist

Visual

Designer

Front End

Developer



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@marsinthestars

The UX Conveyor Belt

#ConveyUX

@marsinthestars

We can’t live in silos

#ConveyUX

Silos result in a

fragmented UX.




Visual Design



“A successful visual design

does not take away from the

content on the page or

function. Instead, it enhances it by

engaging users and helping to

build trust and interest in the

brand.”

- usability.gov (2015)


Content Strategy


“Content strategy plans for

the creation, publication, and

governance of useful, usable

content.”

- Kristina Halvorson, 1998


“Content is king.” – Bill Gates, 1996 (Microsoft Site)

“Content is king!!!” – Every Content Strategist, 2011

(Everywhere)


Front End Development


“When we discuss the

“front end” of the web, what

we’re really talking about is

the part of the web that you

can see.”

– Josh Long, Frontend vs. Backend (2012)



Information Architecture


“The presentation of

information can be more

important than the information

itself.”

– Gary Wolf, 2000 (Wired)


“Information architecture is

the stuff that is never rendered

in pixels and it’s never

rendered in code.”

– Dan Klyn, 2013 (Adaptive Path)


UI Design


“User experience design

[improves] the usability, ease

of use, and pleasure provided

in the interaction between the

user and the product.”

– Interacting with Computers (2010)


Check out the full deck by Guy Haviv:

http://www.meetgooya.com/History-of-UI-OS-

Design


Usability




Let’s Work Together!

Let’s Work Together!

1. Activities

2. Exercises

3. Soft Skills

4. Tools


1. Activities: Gamestorming


2. Exercises: pair programming


3. Soft Skills


What do

you need?

How

can I

help?

What do

you think?What do

you see?What

can I do?

4. Tools

• Editorial calendars

• Check lists

• User journeys

• Any shared spaces


Thank you!
