the element of surprise

concept for a temporary village

fase 01

BrabantStad 2012 - 2018

concept for a temporaryvillage

Flashville

uitvoerders aanbieders

colophonConcept & design: EdhvCommisioned by: Vrijetijdshuis Brabant

Studenten team

Design Academy Eindhoven:Arthur van de LakenDeesje LamérisFemke Mosch

TU/e Bouwkunde:Ruud van Gool

TU/e Industrial Design:Jurrian Tjeenk Willink

Edhv team:

Remco van de CraatsLeslie FolkerWendy PlompLenneke HeerenBas van RaayBjørn Andreassen Anke MuijsersClaudia Toscano

contentFlashville

chapter one What about flashpackers

chapter two What about BrabantStad

chapter three What about festivals

chapter four What about identity

chapter five Flashville

chapter six The making of

prefaceTourism and leisure are an important pillar of the Brabant economy. Although there is a slight increase in the supply of hotel rooms and bed & breakfasts, that offer still remains focussed on the business market. Besides theEfteling, Brabant lacks icons for short stay. With festivals like Incubate, STRP, Playgrounds, Roadburn and Mundial Brabant wants to attract the market of ‘early adopters’ by focussing on flashpackers: backpackers with a higher budget and a need for comfort. The flashpackers attracted to the above mentioned festivals need housing that meets the demands of a younger generation of leisure consumers.

Vrijetijdshuis Brabant

chapter one

what about flashpackers

flashpacker #1shopper

chapter one

flashpacker #2explorer

chapter one

flashpacker #3professional

chapter one

flashpacker #4culture seeker

chapter one

inspiring examplesThese are a few examples of accomodations that are appealing to flashpackers. These satisfy their needs in seeking thrill and are of addional value to the travel or festival experience.

chapter one

blow upconcepts

cabin concepts

containerconcepts

slum village concepts

chapter one

chapter two

what about BrabantStad

identity

“Noord-Brabant is primarily a land of agriculture and industry peppered with a few pleasant towns.’’

Lonely Planet

chapter two

chapter two

positioning

“BrabantStad, a strong internationalcompetitive andsustainable growingurban network.”

www.brabantstad.nl

Rotterdam/Den Haag Utrecht/AmsterdamSchiphol

Venlo/Duitsland

Maastricht/Belgie

Breda Tilburg

Den Bosch

Eindhoven

Helmond

Breda Tilburg

Girona

Ibiza

London

Madrid

Marseille

Milaan

Pisa

Porto

Rome

Sevilla

Stockholm

Den Bosch

Helmond

Eindhoven

Ambition long term: network in national as wel as international/European cities

chapter two

Ambition middle to long term: urban networkRotterdam/Den Haag Utrecht/Amsterdam

Schiphol

Venlo/Duitsland

Maastricht/Belgie

Breda Tilburg

Den Bosch

Eindhoven

Helmond

Breda Tilburg

Girona

Ibiza

London

Madrid

Marseille

Milaan

Pisa

Porto

Rome

Sevilla

Stockholm

Den Bosch

Helmond

Eindhoven

logistics

ambitioncities

chapter two

goals

1) Balance between urban and green2) Sustainable and climate-proof region3) Economic, cultural and top sports facilities4) Leading knowledge innovative region in Europe5) Internal and external accessibility6) BrabantStad, a strong network

themes

The goals were further developed into six themes, linked to the programs of the province.

These themes are a guidence for the projects implemented in BrabantStad:

1) Beautiful Brabant, attractive cities2) Clean Brabant, green cities3) Dynamic Brabant, cities as motors4) National Perspective Brabant, promising cities5) Accessible Brabant, unlocked cities6) Connecting Brabant, urban links

visual culure & heritage

social innovation

innovativetechnology& design

industrial, heritage,youth, culture & art

inspiration

transformingqualities intoexperiences

goalchapter two

chapter three

what about festivals

the festival future/the future festival

- Changed from an old-fashioned festival into a social organization and a content producer

- Festival moment became a festival process

- Social media and blogs to its supporters on cutting-edge culture

- International guest lectures and curatorships

- In the previous decade the boundary disappeared between consumer and producer as well as between stage and media

- Due to the rise of social media and methods as co-creation, the communication developed from an old fashioned transmitter - receiver pattern to a continuous dialogue between these two

- Producer of artistic value

- The artistic productions are related to local infrastructure as education, civil organisation, industry and environment

http://www.socialfestivalmodel.org

chapter three

loca%es jaarlijks aantal  dagen data bezoekers flashpacker  proof buiten/binnen Overnach%ng themaBreda Interna%onaal  film  fes%val 1  loca%e elk  jaar 5  dagen 23-­‐27  maart Ja  + binnen arrangement film  en  workshops

Graphic  design  fes%val 5  loca%es om  de  twee  jaar 21  dagen 8-­‐30  mei ja  + binnen onbekend new  mediaBreda  Jazz  fes%val 18  loca%es elk  jaar 4  dagen 2-­‐5  juni 250,000 nee buiten/binnen onbekend muziek  (jazz)

Den  Bosch Bevrijdingsfes%val  Brabant     3  loca%es elk  jaar 2  dagen 4-­‐5  mei nee buiten onbekend muziek  (van  alles)Boulevard  theater 26  loca%es elk  jaar 11  dagen 4-­‐14  augustus 130,000 ja  + buiten/binnen onbekend theaterJazz  in  Duketown meerdere  loca%es elk  jaar 4  dagen 10-­‐13  juni 150,000 ja  + buiten/binnen aanbeveling muziek  (jazz)Hip  Hop  in  Duketown 1  loca%e elk  jaar 2  dagen 25-­‐26  juni ja buiten onbekend muziek  (hip  hop)City  moves 1  loca%e elk  jaar 1  dag 11  september ja buiten onbekend muziek  (dance)

Helmond Jazz  in  Catstown meerdere  loca%es elk  jaar 2  dagen 4-­‐5  september nee buiten onbekend muziek  (jazz)Impact meerdere  loca%es elk  jaar 1  dag 11  september nee buiten/binnen onbekend muziek

Eindhoven STRP 1  loca%e elk  jaar 11  dagen 18-­‐28  november ja  + binnen hotel  deal kunst  &  technologieGlow meerdere  loca%es elk  jaar 8  dagen 6-­‐13  november ja  + buiten/binnen onbekend licht  Dutch  Design  Week meerdere  loca%es elk  jaar 11  dagen 20-­‐30  oktober 115,000 ja  + buiten/binnen onbekend design

Tilburg Mundial 1  loca%e elk  jaar 3  dagen 18-­‐19  juni 60,000 Ja  + buiten camping muziekIncubate 31  loca%es elk  jaar 8  dagen 12-­‐19  september ja binnen aanbeveling muziek/film/cultuurPlaygrounds 1  loca%e elk  jaar 2  dagen 7-­‐8  oktober ja  + binnen onbekend digital  artsInterna%onaal  Gipsy  fes%val 1  loca%e elk  jaar 1  dag 29-­‐29  mei ja buiten onbekend muziek/film/cultuur

loca%es jaarlijks aantal  dagen data bezoekers flashpacker  proof buiten/binnen Overnach%ng themaBreda Interna%onaal  film  fes%val 1  loca%e elk  jaar 5  dagen 23-­‐27  maart Ja  + binnen arrangement film  en  workshops

Graphic  design  fes%val 5  loca%es om  de  twee  jaar 21  dagen 8-­‐30  mei ja  + binnen onbekend new  mediaBreda  Jazz  fes%val 18  loca%es elk  jaar 4  dagen 2-­‐5  juni 250,000 nee buiten/binnen onbekend muziek  (jazz)

Den  Bosch Bevrijdingsfes%val  Brabant     3  loca%es elk  jaar 2  dagen 4-­‐5  mei nee buiten onbekend muziek  (van  alles)Boulevard  theater 26  loca%es elk  jaar 11  dagen 4-­‐14  augustus 130,000 ja  + buiten/binnen onbekend theaterJazz  in  Duketown meerdere  loca%es elk  jaar 4  dagen 10-­‐13  juni 150,000 ja  + buiten/binnen aanbeveling muziek  (jazz)Hip  Hop  in  Duketown 1  loca%e elk  jaar 2  dagen 25-­‐26  juni ja buiten onbekend muziek  (hip  hop)City  moves 1  loca%e elk  jaar 1  dag 11  september ja buiten onbekend muziek  (dance)

Helmond Jazz  in  Catstown meerdere  loca%es elk  jaar 2  dagen 4-­‐5  september nee buiten onbekend muziek  (jazz)Impact meerdere  loca%es elk  jaar 1  dag 11  september nee buiten/binnen onbekend muziek

Eindhoven STRP 1  loca%e elk  jaar 11  dagen 18-­‐28  november ja  + binnen hotel  deal kunst  &  technologieGlow meerdere  loca%es elk  jaar 8  dagen 6-­‐13  november ja  + buiten/binnen onbekend licht  Dutch  Design  Week meerdere  loca%es elk  jaar 11  dagen 20-­‐30  oktober 115,000 ja  + buiten/binnen onbekend design

Tilburg Mundial 1  loca%e elk  jaar 3  dagen 18-­‐19  juni 60,000 Ja  + buiten camping muziekIncubate 31  loca%es elk  jaar 8  dagen 12-­‐19  september ja binnen aanbeveling muziek/film/cultuurPlaygrounds 1  loca%e elk  jaar 2  dagen 7-­‐8  oktober ja  + binnen onbekend digital  artsInterna%onaal  Gipsy  fes%val 1  loca%e elk  jaar 1  dag 29-­‐29  mei ja buiten onbekend muziek/film/cultuur

chapter three

multiple day festival

examples of cultural festivals

chapter three

festival scape

rural

urban

Incubate

Theaterfestival Boulevard

STRP

suggested Flashville location Tilburg

suggested Flashville location Eindhoven

suggested Flashville location Den Bosch

chapter three

multiple location festivals

Jazz in Catstown

Graphic Design Festival Breda

suggested Flashville locationHelmond

suggested Flashville location Breda

chapter four

what about identity

connectivity

industry

history

culture

nature

agriculture

chapter four

intertwining identities urban/rural

Here are some results obtained by series of workshops and brainstorms with students of the Technical University Eindhoven and Design Academy Eindhoven. The results are mainly based on industry, agricultural roots and the iconic Catholic church towns. These proposals turn out to be BrabantStad pavilions.

chapter four

chapter four

sustainabilityDuring the brainstorms some concepts were made of sustainable materials and eco friendly solutions for energy. Theoretically it is possible to generate everything needed like hot water, electricity, cooling system and so on.Like a power tower.

power tower

chapter four

mixing iconsIn our effort to comprehend the identity of BrabantStad we started to mix the typologies of the structures that can be found throughout Brabant.

chapter four

chapter four

construction and materialschapter four

room interiors and basic facilities

Nachtkastje30 x 50 x 50Bed 2pers.

220 x 100 x 75

Wasbak45 x 45 x 80

Douche80 x 80 x 250

WC90 x 120 x 45

Stoel60 x 60 x 50

chapter four

interior moodboardchapter four

chapter five

chapter five

Flashville

Flashville is a temporary village that pops-up around festivals and cultural hotspots. It accommodates the needs of flashpackers and provides basiccomfort like bed, shower and toilet as well as information about the surrounding region.

chapter five

maquette

chapter five

separate units

chapter five

separate units materialized

chapter five

units in different compositions

chapter five

random views

chapter five

overall view

chapter five

rooms with a view

Tilburg

Eindhoven

Den Bosch

chapter five

Nachtkastje30 x 50 x 50Bed 2pers.

220 x 100 x 75

Wasbak45 x 45 x 80

Douche80 x 80 x 250

WC90 x 120 x 45

Stoel60 x 60 x 50

Helmond

interior as a gallery

Breda

chapter five

night view

chapter five

light object

ready for transport

chapter five

unit overview

flashville app.Connecting to the local context.Flashville only offers the basic facilities everything else you might need can be found through the Flashville app. Like where to have breakfast, where to visit a museum, where to do your laundry. And so on. This is how you can find your way around a city.

best spots

local cooking wireless internet

local food

bike rental

laundry

shopping

party

design

exposition

history

music

chapter five

flashville communityFlashville is a mobile concept so in order to keep track with it there should be an online community. You can see the program or next stop of Flashville and you are able to share your experiences of your stay.

online bookingchapter five

chapter six

the making of

2nd workshop

chapter six

making of

1st meeting

1st workshop

2nd meeting

chapter six

mock-ups

chapter six

presentations

edhv.nl