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All projects are different from one another, and so are applications. But there are design processes that we may follow to help improve the results of our projects and detect interesting opportunities, while avoiding the problems we usually confront. In this session we will be seeing the Design Thinking Process and will study the case of a mobile application developed for the Mexican Football (not Soccer!) League.
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DESIGN THINKING
Football X
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Fútbol UY
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DESIGN THINKING
DESIGN THINKING
DESIGN THINKING
DESIGN THINKING
DOESN’T KNOW ANYTHING ABOUT
FOOTBALL
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Don’t worry
A Design Process
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Design & Design Thinking
VIABILITY (Business)
DESIRABILITY (Human)
FEASIBILITY (Technical)
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Design Thinking
Un proceso
Source: HCD Toolkit
#GX24 Source: Tim Brown, Design Thinking
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Google Ventures
Source: FastCo Design - Google Ventures
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It’s a learning process!
Source: IDEO
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Designing for Growth The process according to
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Source: Designing for Growth
What is
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What’s the business problem? Where’s the opportunity?
What has changed (or soon may change)?
Explore the reality
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Look at the world: Observe what people do, how they think, what
they need and want
Explore the reality
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Some Possible Data Sources Existing Repository of Data Exploration of Products in same industry Exploration of Products in other industries Clients Hear what they say (ok) Watch what they do (much better)
Explore the reality
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Results:
Map & Synthesis
What if
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Envisioning the future
1. Brainstorm
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Envisioning the future
1. Brainstorm 2. Prototype
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Envisioning the future
1. Brainstorm 2. Prototype 3. Detect Opportunities
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Envisioning the future
1. Brainstorm 2. Prototype 3. Detect Opportunities 4. Try new Solutions
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Marcos, from Mexico joins the team Sinapse
A change in Pace
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Second Version
Results:
1. Much nicer second Version 2. A great NEW CONCEPT
3. A not so-much-satisfied stakeholder
What wows
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Users help decide
Test the future in the present through prototypes
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Users help decide
Results: 1. Matches: Ok.
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Users help decide
Results: 1. Matches: Ok. 2. Data: Ok.
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Users help decide
Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok.
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Users help decide
Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok. 4. News: Ok.
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Users help decide
We like this!
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Users help decide
We like this!
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Users help decide
We like this!
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Users help decide
We like this!
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What Wows?
Live, Live, Live! Colors, so many colors!
What works
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Making it Work, as a Business
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Making it Work, as a Business
Caveats & Benefits
DESIGN THINKING
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Design is subjective. Not all subjectivities are the same.
At the end, it comes down to expertise & intuition
Caveats
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Therefore, it’s important you define your criteria from the beginning. Find out what clients (final users)
really want.
Caveats
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The more efficiently you run the process, the less opportunities
you will find during it
Caveats
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It’s a learning process. Integrate everybody from the
beginning.
Caveats
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Key benefits
Value: Helps creating new meaning and value for customers Business: Helps business find new ways to grow Engagement: The Buy-In is great Alignment: It just kills the debate, through data driven design
Before we go
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differently Try it. It’s fun and get things done
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? + ! -
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Remember
Define your criteria Create a Diverse Team
Get some chocolate Get out there
Listen!
Prototype, Test, Iterate Start again
Have fun!!
Thanks!
