Home Design From Concept to Completion: Tips for Designing Great Content From Concept to Completion: Tips for Designing Great Content
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Presentation for BrightonSEO with tips on designing great pieces of content from a designer's perspective. This covers the stages of the creative process and gives an overview on key design elements, along with actionable tips throughout.
Text of From Concept to Completion: Tips for Designing Great Content from conceptconcept to completioncompletion tips for designing great content vickecheung||/graphicdesigner,Distilled/@vickekaravan people like to joke about what graphic designers do This is more like what we actually do www.concerthotels.com /100-years-of-rock 90,000 6,100 566 thetrainline.com /tools/festival-finder featuredin worldpayzinc.com /tech-wealth featuredin 7,900 1,900 359 from conceptconcept to completioncompletion tips for designing great content -the- processprocess nailingnailing part one visual research visual research -1- SPEND 15 MINUTES COLLECTING VISUALS SPEND 15 MINUTES COLLECTING VISUALS google images isnt the right place to look instead check out these PATTERNTAP.COMBEHANCE.NET DRIBBBLE.COM use pinterest to create moodboards install their browser tools about.pinterest.com/goodies be broad with initial research, refine with analysis. be broad with initial research, refine with analysis. let related pins lend a helping hand after researching, you should end up with something like this now SPEND 15 MINUTES refining & analysing now SPEND 15 MINUTES refining & analysing COMMENT ON THE PINS tell your designer what you want as well as what you dont want tell your designer what you want as well as what you dont want a good example of thorough research & analysis create shared boards for more input the design brief (...in brief) the design brief (...in brief) -2- -thinkabout- any brand restrictions? -thinkabout- any brand restrictions? where will it live? -thinkabout- any brand restrictions? where will it live? responsive layouts? STREAMLINE YOUR PROCESS BY SETTING UP A BRIEFING TEMPLATE STREAMLINE YOUR PROCESS BY SETTING UP A BRIEFING TEMPLATE giving feedback giving feedback -3- the dreaded thread sowhatdoyouthinkaboutv.2.3.1 isentover... ifedbackinlineafewdaysago. didn'tyouseeit... ...oh. realtimeboard.com IS THE ANSWER 4 steps to realtimeboard 4 steps to realtimeboard the distilled way 1 create new boards per project 2 keep everyone in the loop 3 Upload visuals at each stage 4 Make good use of the comment tool try it out for yourself - its free! try it out for yourself - its free! QUALITY ASSURANCE testing quality assurance testing -4- something'sbroken... has a client ever come back and said and youre thinking butIcheckedit like10times! have thorough browser and platform testing in place have thorough browser and platform testing in place for comprehensive testing: browserstack.com for simple responsive testing: responsinator.com for simple responsive testing: responsinator.com -recap- 1. Get involved in research 2. use pinterest 3. feedback with realtimeboard 4. test thoroughly -on- designdesign tipstips part two typographytypography sad, but true. wherecanIfindgoodfonts? invest in good web fonts AAzz consider a typekit.com subscription quality web fonts for about the price of a coffee each month be aware that not all free fonts you can download are suitable for web be aware that not all free fonts you can download are suitable for web for free web fonts stick with these google.com/fonts fontsquirrel.com imagesimages the trend of using big, photographic images is still going strong they complement the chapters of this guide this doesnt work at all Chapter 3 FUNNY BUSINESS: THE ROLE OF HUMOUR BLATANTLY STAGED STOCK PHOTOGRAPHY IS DISENGAGING BLATANTLY STAGED STOCK PHOTOGRAPHY IS DISENGAGING AN ALTERNATIVE: STOCKSY.COM evidently stocksy is the better option here zero budget? try flickr via creative commons search.creativecommons.org iconsconsistency is key consistency is key google sets a great example with its visual asset guidelines behance.net/gallery/Google-Visual-Assets-Guidelines-Part-1/9028077 e.g. a whole section on using shadows icons ENSURE CONSISTENCY BY CUSTOM DESIGNING AS OPPOSED TO DOWNLOADING ensure consistency by custom designing as opposed to downloading social imagessocial images THESE VISUALS MIGHT BE SOMEONES FIRST POINT OF CONTACT WITH THE PIECE they have to pack a punch and be executed well 3 ways to achieve this 3 ways to achieve this 1. let the image speak for itself 2. crop to your advantage 3. ONE SIZE DOESNT FIT ALL -keytakeaways- show off with social images give typekit a go dont settle for really-stock stock photos thank youthank you vicke cheung vicke.cheung @ distilled.net @vickekaravan image credits flic.kr/p/8wvsPK shutterstock.com flic.kr/p/eZhYRU typetoken.net/typeface/ good-typography-is-invisible flic.kr/p/bMqynV TYPESETINAWconqueror&BLANCH. 2 23-25,29,38-39,48-49,57,66 46 47 54