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Having transitioned from researcher to designer, Matt will share his thoughts and experiences from both camps and look at the ‘magic' that happens between uncovering user insight and creating a web or app design.
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From participantsto pixels
personal opinionsThese are my
Graphic
Designer
Front E
nd Deve
loper
UX Consu
ltant
Inte
ractio
n Desi
gner
Designer
vs
ResearcherConsultant
UI patternsPage layouts
PrototypesWireframes
Storyboards
Sketches
PersonasReports
Headline findingsDiscussion guides
Diary studies
Recruitment briefs
Pattern libraries
Journey maps
WalkthroughsSurveys
Advantages for meUXC IxD
More work on strategy
Get kicks from reporting
More work on execution
Get kicks from explaining
Travelling Being in the studio
creativityThe
debate
Creative methods
UXC IxD
Creative moderationNew patterns
New behaviours
2. Understand3. Synthesise
1. Plan
5. Evaluate4. Visualise
6. Refine & repeat
UXC IxD
✓✓
✓
✓✓
✓
✓✓
✓
✓✓
✓
UnderstandContext Priorities !
(All ok so far…)
SynthesiseHighlight design opportunities How might we… !
(Uh-oh…)
Interplay of roles
(Expected)Activities
(Unexpected)
UnderstandSynthesise
Plan
EvaluateVisualise
Refine & repeat
UXU*✓
✓
✓✓✓
✓*UX Unicorn
what’s changed?So…
I throwmore sketches
away
several timesI solve the same problem
less wireframingI (probably) do
than I used to
undirected timeI spend more
a hobby“Best practice” has become
rather than
a hunt
behaviour changeI look more at
simply explainingI find the best bits by
all design variations out loud
I pick a scenarioIf in disagreement about a design
lock it downWhen we’re all in agreement, I
with a sketch and
move on
to-do wallAgreed sketches go on the
make a choice?Looking to
communicationBoth roles are about
In documentation In interfaces In a team
soft skillsDo it for the
Don’t do it because of the tools you can use…
creative passionDo it to satisfy your
wherever it may be in the process
That’s it!
radbourne.me@mradbourne
Matt Radbourne