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The Gut Check
9© Greater Good Studio 2017
Does this client serve a vulnerable or underserved population?
Are the client’s profit motive and impact motive aligned?
Is human-centered design the right approach?
Has the client expressed interest in learning from us?
What is their tolerance for new things?
Will this work be intellectually challenging for us?
Will we learn new things?
Does this project have a chance of being profitable?
Check out our blog post on Medium!
12© Greater Good Studio 2017
• 826 National • Academy for Global Citizenship • AIDS Foundation of Chicago • Alliance for Strong Families and
Communities • Alphawood Foundation • Axelson Center for Nonprofit
Management • Big Shoulders Fund • Center for Care Innovation • Center for Economic Progress • Center for Neighborhood
Technology • Chicago Department of Public
Health • Chicago Public Library • Chicago Public Schools • City of Chicago Department of
Cultural Affairs and Special Events • Communities in Schools Chicago
• Donnell-Kay Foundation • Gaylord and Dorothy Donnelley Fdn • Grand Victoria Foundation • The Richard H. Driehaus
Foundation • Enlace Chicago • First Five Years Fund • Forefront • Genesys Works • Grand Victoria Foundation • Hennepin County Medical Center • Impact Engine • Indiana Nonprofit Resource
Network • Infiniteach • LISC Chicago • Logan Square Neighborhood
Association • Lyric Opera • Metropolitan Tenants Organization
• MHA Labs • Mikva Challenge • New Voice Strategies • Now is the Time • OneGoal • Pilot Light • Portapure • Reading in Motion • Robert Wood Johnson Foundation • Schools That Can • SouthWest Organizing Project • The Chicago Community Trust • The Chicago Public Education Fund • The University of Chicago
Consortium on School Research • The Ihangane Project • Toru • Volunteers of America • YMCA of the USA
We want ________________________________________
to ________________________________________________ .
13© Greater Good Studio 2017
a person/group of people
adopt a new behavior
affordable housing / aging populations / autism /bullying / chemical dependency / child slavery / childhood obesity / civil rights / clean water / criminal justice / domestic abuse / drug-related incarceration / food deserts / gang-related retaliations / gun violence / hate speech / healthcare disparities / HIV/AIDS / homelessness / human rights / hunger / immigration / infectious diseases / LGBTQ rights / literacy / mental health / workers’ rights / physical disability / predatory lending / public health / public schools / recidivism / refugees / religious intolerance / reproductive health / segregation & discrimination / sex trafficking / sexual abuse / sexual harassment / suicide / systemic racism / tenants rights / truancy / unemployment / unplanned parenthood / urban resilience / veterans with PTSD / wage inequality
23© Greater Good Studio 2017
Law EnforcementDoctors
EmployersFunders
TeachersLocal Government
Leadership
DetaineesPatientsEmployeesGranteesStudentsCommunityFront line staff
23© Greater Good Studio 2017
Law EnforcementDoctors
EmployersFunders
TeachersLocal Government
Leadership
DetaineesPatientsEmployeesGranteesStudentsCommunityFront line staff
Designers
25© Greater Good Studio 2017
How the world sees you
How far ahead you can plan
How predictable the world feels
vs
25© Greater Good Studio 2017
How the world sees you
How far ahead you can plan
How predictable the world feelsHigh
vs
25© Greater Good Studio 2017
How the world sees you
How far ahead you can plan
How predictable the world feels
Years/Decades/Generations
High
vs
25© Greater Good Studio 2017
How the world sees you
How far ahead you can plan
How predictable the world feels
Rational
Years/Decades/Generations
High
vs
25© Greater Good Studio 2017
How the world sees you
How far ahead you can plan
How predictable the world feels
Rational
Years/Decades/Generations
High Low
vs
25© Greater Good Studio 2017
How the world sees you
How far ahead you can plan
How predictable the world feels
Rational
Years/Decades/Generations
High
Days/Weeks/Months
Low
vs
25© Greater Good Studio 2017
How the world sees you
How far ahead you can plan
How predictable the world feels
Rational
Years/Decades/Generations
High
Irrational
Days/Weeks/Months
Low
vs
We want ________________________________________
to ________________________________________________
27© Greater Good Studio 2017
care providers
build trust with their complex patients
29© Greater Good Studio 2017
Which came from this
• How might we uncover patients true priorities?
• How might we understand their barriers to getting the help they need?
33© Greater Good Studio 2017
Understanding power Being trauma-informed
ACEs (Acute Childhood Experiences) Managing implicit biases
Class consciousness WEIRD (Western, Educated, Industrial, Rich, Democratic)
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