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G E S TA L TD E S I G N
T H E O R Y
WHAT IS GESTALTTHEORY & WHY THE FRICK SHOULD WE CARE?
ELEMENTS OF DESIGN
LiLine
1
ShShape
2
TeTexture
3
VValue
4
CColor
5
SSpace
6
L I N E
S H A P E
C O L O R
VA L U E[ L I G H T O R D A R K ]
T O N E[ A D D I N G G R E Y ]
H U E[ N A M E O F C O L O R ]
I N T E N S I T Y[ D U L N E S S O R V I B R A N C E ]
T E X T U R E
VA L U E
COMPOSITIONTECHNIQUES
P R O X I M I T Y
C O N T R A S T
A L I G N M E N T
HO
RIZ
ON
TA
L V E R T I C A L
DI A
GO
NA
L
C O N S I S T E N C Y
D I S T A N C E
C O L O R
S I Z E
D I R E C T I O N
D I R E C T I O N D I S T A N C E S H A P E
S I Z E F O R M C O L O R
VA
RIA
TIO
N
FUTURA + ROCKWELLF O N T S | W E I G H T S | K E R N I N G | L E A D I N G
D O M I N A N C E , E M P H A S I S & H I A R C H Y
TITLESUBHEADINGSBODY COPY - Abem uteati, faciam publis. Quemussi pris opublinte, cupio ta rem et publi cotimei se audees amperunc fin re te dem essilib ulvivissa mus intere ignovehem.
COLOR, SIZE, PLACEMENT, SHAPE, FORM
SPACING & WEIGHT
PRINCIPLESOF DESIGN
M O V E M E N T • B A L A N C E • E M P H A S I S • U N I T Y
E L E M E N T S F O R M C O M P O S I T I O N S
C O M P O S I T I O N S S T R I V E T O C R E A T E T H E P R I N C I P L E S
GOOD DESIGN