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thoughts.
yeah, we did thisthe ministry of trade & business brochure
grow and sherbornegrow assisted sherborne with their qatar launch
cool vs foolthings on the webyou may want to see
04.09MAGAZINE ISSUE
INSIDE THIS ISSUE
something for your mind
the imageissuetell me a storysupporting imagery should be as strong as your brand.
2 thoughts. 04.09 04.09 thoughts. 3
creditsPhotography
Getty ImagesJason AnonuevoFlickr.comFfffound.com
Cover Artwork
www.fl ickr.comMaaaku_87
Issue Writers
Raj Fernandes
Editors
Raj FernandesLui Rogliano
Typesetting
Lui Rogliano
Graphic Elements
Lui Rogliano
Design Directors
Rina WoodLui Rogliano
MINISTRY OF BUSINESS & TRADE BROCHURE
yeah,we did this!
Challenge
The Ministry of Business and Trade appointed grow to design a brochure to act as a tool to promote inward investment in Qatar. The brochure targets foreign investors who wish to set up business in Qatar and will be made available at Qatar’s embassies abroad and also distributed at International trade exhibitions.
Strategy
grow’s creative strategy was to design an informative book that represents Qatar’s conversation with the world. In design terms the big Idea was a series of speech bubbles as the central graphic that highlighted key messages and quotes from well-known personalities. The bubbles also doubled-up as effective frames for the various images.
ResultsConsidering Qatar’s growing importance as a business destination the brochure was given a professional, contemporary design. The balance between photos and text encourages the reader to navigate through each section with ease. Altogether a presentation that acts as Qatar’s brand ambassador.
tell me a storyCan you picture your brand?The right picture is truly worth a thousand words. It contributes in no small measure to your brand equity. It can tell your story, showcase your products, and interest or excite your audience. A good picture or illustration communicates more quickly and leaves a longer-lasting impression than words alone.
Customers engage and interact with your brand better through imagesDeveloping the right corporate identity, for example, is more than just creating a new logo design or refreshing an old one. The research,positioning and images, all contribute to forming and communicatingthe unique DNA or brand essence and image of your company.
Think about it, when a publication is doing an article on your business, they will want to shoot photographs. Pictures speak louder than words.
Images create a visual and emotional bond with your brandThe visuals you use will create a perception of your company in the minds of the reader. Make sure to inspire the desired response.
To know how best to present your company, you fi rst have to know who you are and where you want to go. What is your brand personality? Is your business conservative or contemporary? If you have defi ned your brand and have images to support it, it’s easier to present to the outside world. If you’re easy to understand, you’re easy to trust and easy to do business with.
BY RAJ FERNANDESBUSINESS DEVELOPMENT MANAGER AT GROW
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Image PermissionsGetty Images www.gettyimages.com
www.flickr.com www.ffffound.com
In reality brand imagery is a crystalization of all experiences a person has ever had in conjunction with a brand. The experiences include memorable stories from childhood, tastes (like grandma’s cooking), special rituals, familiar sounds, and any other way the product consciously or unconsciously impacts our senses and memories.
Images conjure cultural, social, historical and religious emotionsTo assess brand imagery is to unearth these impressions and interpret and integrate them in terms of a unified whole. Get the picture?
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let’s face it... you’re either cool or fool.COOL
Droog Design
Google Image Search 241543903
To Don’t Lists
Family, The Book
ACE Hotels, USA
The Auteurs
Designer Rubbish Bags
The High Line
Twitter On Paper
Jak & Jil Blog
FOOL
Book Smell In A Can
Annoying Laugh Guy
Twitshirt
Awkward Family Photos
Usless Condiments
Swine Flu 1976 The Flowbee
Ancient Walkman
Make My Logo Bigger
Worthless Internet Tools
SHERBORNE INFORMATION COLLATERALS
grow and sherborne
COMPILED BY LUI ROGLIANO — DESIGN DIRECTOR AT GROW
About the project.
Sherborne School, founded in 1550 in England is coming to Qatar. It’s a world first for an English private school of such renown to come to Qatar.grow were appointed to develop a powerful advertising campaign to assistin communicating their unique attributes and characteristics. We also designed the communication collaterals which included an information kit.
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grow 3rd Floor
Thani Bin Abdullah Complex Ibn Seena Street, Doha, Qatar
T +974 444 6222 F +974 431 4982
E [email protected] www.growqatar.com
© grow 2008. All rights reserved.
No part of this publication may be reproduced without prior written permission of grow. The contents, layout and design are copyrighted and are protected by
worldwide copyright laws and treaty provisions including Qatar Law No.9 of 2002 on the protection of copyrights and related rights.
