TOMAS SALAtomas@littlechicken.nl

@littlechicken01

Growing E-healthA playful Dutch Perspective

CHIEF CREATIVE OFFICER GAME DESIGNER

TOMAS SALAtomas@littlechicken.nl

@littlechicken01

I DESIGN STRANGE AND WONDERFULL GAMES

I DESIGN COMMERCIAL GAMES

I DESIGN GAMES THAT MOTIVATE AND TRANSFORM

A SERIOUS-APPLIED-PLAYFUL-DISRUPTIVE INDUSTRY

Measurable outcomesCreating a value chainMulti-valent Benefits

HOW ESSENTIAL IS IT?How will play be relevant in the coming years?

AUTOMATION Our society will replace more and more human interaction with

automated systems. And will require more from the remaining human actors.

We need systems that monitor, adapt and interact and are accepted as normal by its human operators and clients.

PLAYOur shared playful nature is about transformation. Playing is our natural

way of learning and interacting with complex systems. Users worldwide are already spending more playing than nearly any

other digital activity.

PLAYFUL AUTOMATION Through play we can change our pre-conceptions about technology. It can

make digital interaction feel humane, natural and transformative.

Creating humane, natural and transformative systems is the name of the game!

ASK!