INDEX

research&

analysis

concept

project

Gusto life

RESEARCH&

ANALYSIS

table ware

CompanyWHAT/R

Food Culture

MULTI CUSINE FAST FOOD

HEALTHY

WHAT/R

The targetsWHAT/R

ProductsWhere/A

SUPERBARGAIN STRATEGY

PENETRATION STRATEGY

PREMIUM STRATEGY

OVERPRICINGSTRATEGY

HIT AND RUNSTRATEGY

AVERAGE QUALITYSTRATEGY

SHODDY GOODSSTRATEGY

CHEAP GOODSSTRATEGY

BARGAINSTRATEGY

Market valueWHERE / A

P R I C E

Q UALITY

TARGET-behavior

WORKING PARENTS

HEALTH CONCIOUS

CARING

WHO/ANALYSIS

CLEAN KITCHEN FEEL FRESH

MODERN

TARGET-preferanceWHO/ANALYSIS

MEMORABLE DINING

TARGET-preferanceWHERE/ANALYSIS

JUICE

SALT &

PEPPER

FOOD

WHAT’S MISSING?ESSENCE FROM

OUR FOOD

CULTURE

EXPENSIVE

ECONOMIC

INNOVATIVEBASIC

Product placement HOW/ANALYSIS

BRINGING NATURETHROUGH GUZZINI

TO THE TABLE

CONCLUSION

CONCEPT

NATURAL UNCHARACTERISTIC USEEARTHY

TRANSPARENT

CONCEPTSENSORIAL

CONCAVESMOOTH CURVES ORGANIC

CONCEPTFORMAL

ALIGNED USER FRIENDLYNATURAL APPROACH

CONCEPTFUNCTIONAL

Gusto life

STONE LIFE

PROJECTINSPIRATION

Natural division

PROJECTLINES

ALIGNMENT

PROJECTALIGN

BLUEGRAYREDGREEN

PROJECTSELECTION

TRAY FOR ALIGNMENT

PROJECTOBJECT 1

POLYCARBONATE TRANSPARENT

PROJECTOBJECT 1

PROJECTOBJECT 2

PROJECTOBJECT 2

PROJECTOBJECT 2

FILLING HOLE

GAGE

HOLDER AXIS

SPRINKLING HOLES

PROJECTOBJECT 2

PROJECTOBJECT 2

Twist Lift Fill

FillingOBJECT 2

USE

Twist SprinkleLift

Sprinkling

OBJECT 2USE

PLASTIC

TRANSPARENT

OBJECT 2USE

OBJECT 2SAFE

OBJECTSUSER EXPERIENCE

thank yougrazie