Handy Tools and Tips for E-Commerce Websites

Each year we face a new set of opportunities and challenges. From the

design structure to the checkout page, an ecommerce website is a

never ending process. Therefore as a designers we need to figure out

what techniques and features can work to make sure that your web

store is performing to its maximum potential.

We have discovered some great tools that could affect ecommerce

marketing and sales or help you achieve business goals. If you own an

ecommerce website, this article is for you be prepared to change,

upgrade in order to experience continued success and meet customer

expectation.

This article is only the tip of the iceberg. If you have any tips on

usability, the check-out process, product pages, analytics or testing,

please add them to the comments, so that this article becomes even

more useful to readers.

Google Analytics : Having Analytics installed on your site, analyze visitor’s traffic or what

exactly going on with your website. You can also see which channels

are performing the best and where your conversion process may be

struggling.

Visualization

Visualization gives you quick insight into your data without overloading.

For example Wordle , a service that allows you get a visual

representation of any text on the screen. Or give overall view of your

keywords and the structure of what’s going into your website.

Product Page Tips

A good product page is key to ecommerce success. Here are some tips

to improve your product pages

OBVIOUS CALL TO ACTION

DELIVERY INFORMATION

PROGRESSIVE DISCLOSU RE OF INFORMATION

Check-Out process Tips

ALLOW GUESTS TO CHEC K OUT

ASK FOR FEEDBACK AFTER THE VISITOR HA S

SUBMITTED THEIR ORDER

HANDLE ERRORS GRACEF ULLY

Testing Tools

USERTESTING.COM

GOOGLE WEBSITE OPTIM IZER

SEO TOOLS

Conclusion

With these tips you can track what technologies will work for your cart

best. Using correctly these tools have the potential to improve .the

customer insights and engagement is the key to a good ecommerce

web development strategy. Monitor your website, business, industry

and completion and use whatever technology is appropriate to help

you achieve your goals. Start with one or two and see how things work

out.

iMediadesigns is a reputed It industry which offers custom web design

services in toronto, From understanding the business process, finding

solutions for complex problems and eCommerce website design to

eCommerce optimization and marketing campaigns, we create result

oriented digital strategy.