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Herb Lubalin• Full Name:
• Born:
• Died:Herbert F.
Lubalin
March 17, 1918
May 24, 1981
Prepared by: HIMANSHU
The book covering the life of a born left-handed New York jew, Herb Lubalin.Prepared by: HIMANSHU
One of the most brilliant Art directors of America.Prepared by: HIMANSHU
Prepared by: HIMANSHU
EROS
FACT
AVANT GARDE
Herb Lubalin served as the Art director for Ginzburg’s three magazines: Eros, Fact and Avant Garde.
Prepared by: HIMANSHU
EROS
• First published in 1962.
• Quarterly magazine.
• Contained essays and articles entirely based on Love and Sex.
• Only four issues could ever be published, because of Ralph Ginzburg being prosecuted for sending it through the United States mail under federal obscenity laws for the fourth issue.
Prepared by: HIMANSHU
The covers of the four issues of the first edition of the Eros magazine, published
in 1962.
Prepared by: HIMANSHU
Back
FACT- First published in 1964.
- Based on making comments on controversial topics.
Prepared by: HIMANSHU
Back
- First published in 1968.
- Contained creative imagery of American society and Government, sexual themes and crude
language.
- Provided the world a new typeface of the same name.
Prepared by: HIMANSHU
Prepared by: HIMANSHU
• Lubalin, like many other Art directors in that time, had a liberal political approach, but bringing out a revolution in politics was never his aim.
• He had a specific mission in his mind. And Eros served as a great testing channel for his design principles.
• His layouts for photographic portfolios showed exceptional boldness and sensitivity.
Prepared by: HIMANSHU
Few graphic designers embody the aesthetics of their time as completely as Lubalin. Arguably. From the late 1950s to
the late 1970s, he was American graphic design.Prepared by: HIMANSHU