1. Getting Inside the Hipster MindAndrew is a 28 years old
illustrator working for Frog Design Company who graduated from the
Art Institute of Chicago.He lives in San Francisco with his
girlfriend,whom he met in college,and their adorable French bulldog
He is a techsawy Apple person and never in a million years would he
consider buying a Microsoft computer.Due to his busy schedule.he
does a lot of online shopping,the main reason for that being
convenience.When Andrew has some free time he likes to attend
concerts and art exhibitions.He tweets,snaps and shares everything
on his social media accounts,plus he follows and engages with his
favorite brands.Andrew considers himself open-minded and accepting
of others.. t. . asii.~1-1 '5. ; l: 111" ,1 DEUOIF HIPSTER CHIC ARE
bllcg.320/0 more likely to work In Art 81 entertainment 7111 1/1 1
l32%rnorcl1kely to cam Wslilgwn $7500 $10 000500/0 more likely to
have a bachelor degree Allstlll 1
2. Hipster chic are more likely to attend I or more concert or
art exhibition each month And 66% are more likely totry new things
no one else has63,570 of Hipchicsown a pet,French
Bulldog69%dHipster Chics agree theycondder themselves to be very
sociable. r 69% iI& 42.999585 I-hsters lI(e this. Hipster Chics
are 670/o 9 more likely to be liberal. 80 Hipster Chics are/0 more
likely than all U. S.adults to bike their way around town. "'5 _
Andrew uploaded a picture of V his new Shinola bike. 3 minutes ago
in San Francisco| & 44,246,052 lpsters lI(e thisHipster Chics
are also 27"/ .2 more likely to purchase a product or service from
a company thatis environmentally friendly. 37% of Hipster Chics
agree 3 that ecofriendly products arehigher quality products. 64%
of Hipster Chics . ... ... ... ... ... ... ... ... ....3 really
enjoy cooking.5 of Hipster Chics . ... ... ... ... ... . .3 often
eat ready 5 made meals.of Hipster Chics ---------prefer eating
out.
3. Valentine is one out of six smartphone owners who also33 0/0
of Hipchicsagree that theyre ms a W" among the first of 5 their
friends and colleagues to try newman is among the 90% technology
products.*: ;"; ::: ;:'; 5:, ;": ; 6 O or3 Al /0 more likely to The
internet has changed the 8gigOliig Onllne l8 W ' SW my free me one
of their favorite to H ithings to do with their free time. ttiikik0
Hipsters Chics l 250/o of Hipsters are 9/l /0 more likely Chics are
more likely to 20% 15./ _ W 1, N to read reviews online post
reviews online- P0Std by Others.for other consumers T7 - ' to read
JIJ J / J El 5 -5 70/980/o of Hipsters chics ..0 moleto have one or
more accounts to Vlglt Soclal medla on Social media websites more
than 3 times a day.
4. _ Andrew is one of the 39% who feel that making purchases
online isn't safe. 1 hour ago from an iPhone. v5:9Although 53% of
Hipsters Chics say that the internet has changed the way they shop
for products and services. Valentine just bought music on iTunes. 1
hour ago from an iPhoneBooks,music and videos are the top sellers
online. The second best seller goes to electronics. In third
position come men's accessories. 35% ofHipchics think m no good at
saving money. " Andrew just bought a Shinola watch3 minutes ago in
San FranciscoI loooooooooooove my new Shinola watch!Best purchase
decision everlllll | & 81].Hipsters are Influenced by this. .o
o o .o o .. o o o o o o .. o o o o .. o o .o o .o o .. o o .o o ..
.o o .o o .o o n .o o o o o .o o o .o o .o o onWhat influences his
online purchase decision? esexePRODUCT QUALITY T 497. A m FREE
smppmc , 35% e EASY RETURN , : 337. Z. CUSTOMER REVIEWS VISUAL
SEARCHnotice made in USA" label on a product and 76% are more
likely to purchase that product.
5. Tha average Hipsters chic ;---------------- ~- Television
doesnt consumes 7.2 hours of command Hipstersmedia daily.Mobile
attention.77% 0%/ he times }that tlgey (watch .. ,it is wit anot er
evice 270/0 Olc Thats 49% with a smartphone E or a tablet,and 34%
with . ... ... ... ... ... ... . . . a laptop.Device preference
lllllllllllllllthroughout the day.90% of HipChics Mobile phones
brighten the early day, (7am to 10 am) and keep shining during the
.day;Laptops and desktops dominate during EZ2; l3il: I?ll3$. %?
l.alZif'9 rrrrrrrrrrrsettliinssdone Altough mobile and digital take
more Soclal Media Trafc thanOf media time,lJClS COTlSlClTPea<
trac of Facebook is around other mediaRergddfsfor shares and the
POEM tra fie for Twitter and A lnstagram is around lpm and 4pm 4pm
diirin weekda s.lwitter has another 1 oDIs