Ho presentation

What is Nudge Design?

Nudge Design Amanda Bentley

Judgment Test


Explanation of test


Nudge Design Definition


Human Nature Influence on Decisions


Opposition to Nudge Design


Framing Example Test


Framing


Design Tip


Default Bias Example Test


Default Bias


Design Tip


Loss Aversion Example Test


Loss Aversion


Design Tip


Nudge Design Uses


Video

• http://www.fastcodesign.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices


Choices you have as a 21st cent. designer

• “Ignore what you know--and as a result potentially shape behavior in a completely arbitrary and unplanned way.

• Participate openly with declared and responsible outcomes in mind.

• Quietly manipulate behavior. We are using the term “manipulate” intentionally and very much in the sense of users being manipulated by unfair or insidious means to one’s own advantage, as in the case of option 3 above.”


How to apply this in your life now
