Embed Size (px)
Citation preview
PRESENTER
Misael LeonProduct Designer at Nearsoft
@misaello
PRESENTER
Georgie BottomleySenior UX Researcher at Atlassian
@bottomley_g
HOST
Kim LantisContent Coordinator at Nearsoft
@kimlantis
+
Design teamGeorgie
January, 2017
How to do User Researchin Agile teams
Or… busting the myths of user research with a practical guide
Agenda1. Common misconceptions2. Integrating user research + agile3. Create your own research lab4. Remote teams5. How it benefits the team6. Q & A
#NearsoftUXwebinar
Wait but… what is User Research?
User ResearchA series of techniques that focus on understanding user behaviors, needs, and motivations through observation and measurement.
Types of research activities you can do
● Interviews● Usability tests● Contextual● Generative exercises
● Surveys● Analytics● A/B testing
Qualitative
Quantitative
Where does UR fit in Agile?
?? ?
? ?
“Very expensive”
“Going in depth takes too long”“It’s somebody else’s
work”
“It’s very difficult” “We’re an Agile team”
Common misconceptions
Let’s bust the myths!
Integrating UR + Agile
Validate the idea● No matter the stage you can
test your idea
● As soon as you have an idea you should test it — even if it’s on paper!
● At every stage of the development
Test small hypothesis
● Evaluate small portions of your product
● Formulate a hypothesis on how new design will “perform better”
Make validation work visible
● Assign the validation work
● Make it visible in the backlog
● Re-phrase the goals for each sprint
● Prioritize learning above shipping
● Continuous learning spirit
Involve the whole team● Build a shared understanding by
inviting others to witness and take notes
● Instruct other members of the team so they can run the sessions themselves
Where does UR fit in Agile?
How UR fits into Agile
User research in practice when you are
on site
Build your own research lab
1. Find a Space
Nice to have :)1. Find a Space
2. Invite participants
3. Create your discussion guide
Research sessionstructure
● Introduction (10 mins)
● Warm-up questions (10-15 mins)
● Body of the session (20-30 mins)
● Reflection questions (5-10 mins)
● Incentive + goodbye (5 mins)
4. Test your work
5. Analyze and communicate your findings
How to build your own lab
1. Find a space + equipment
2. Invite participants
3. Create discussion guide
4. Test your work!
5. Analyze and communicate findings
User research in practice with
distributed teams
1. Remote usability tests through video calls
2. Affinity diagrams using virtual sticky-notes
3. Recruit using public screeners
4. Use online research tools for card sorting, tree test, surveys, etc
Tips for distributed teams
Usability Testings With 8 UsersThis is the user
Wait but… what’s in it for the team?
Benefits of UR for PMs
Build the right thing
Save time Save money
Benefits of UR for Developers
Learn from watching
their work in the wild
Ideate other solutions based on what they
see
Develop empathy for
users
Benefits of UR for Designers
Confident about design
decisions
Better understandin
g of the problem
Validate assumptions
Takeaways ● Not expensive
● Do it small and often
● Get everybody
involved
● Make it visible
“Seeing users confused was somewhat frustrating, but I saw the value in our assumptions failing ―
better to fail while prototyping than in production.
You gotta get excited about hearing things you don’t want to hear.”
― Atlassian Developer
Want to know More?
Contact Sandra at (408) 890-2115
ux.nearsoft.com
Thanks!
