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Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)." Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
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2014
How to Make it Easy…Abi ReynoldsPrincipal UX ConsultantUser Vision@abijreynolds@uservision
45 Days120 Transactions
How to make it easy for children to spend $$$$ on Gaming Apps
@Abijreynolds
April 2014
FREE-mium
Try before you buy
I want it NOW!
I felt close to the characters I had created; there were my family. I wanted to look after them. ”
Buying a toilet
GOD
How to KILL your Sims
Good or Evil?
![ABI Group Organization Chartabishowatech.co.in/wp-content/uploads/2017/06/20170619...2017/06/19 · ABI Group - Footprint 3 1991 –Incorporation of ABI Showatech India Limited [ABI]](https://img.pdfslide.net/doc/110x75/60047efe48a8ad05f75fc13b/abi-group-organization-20170619-abi-group-footprint-3-1991-aincorporation.jpg)
