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How to Optimize Your ConfirmationEmail Design and Make It Bring You
More Sales
What are Transactional and Confirmation EMAILS?
5 types of Transactional Emails:
How to satisfy your subscribers’ needs?
How can you optimize your Confirmation Email design to
make more out of it?
What we'll talk about
WHAT A R E
EMA I L S ?
T R A N S A C T I O N A L & C O N F I R M A T I O N
are usually triggered by
user action; therefore, their open rates are eight times
higher than any other type of email. These types of
emails contain information that is really important for your
customers, so your customers are interested in receiving
it.
Transactional Emails
5 T ypes o f
TRANSACT IONAL
Ema i l s
R E G I S T R A T I O N
E M A I L
your customer receives
an email when he or she
creates an account on
your website; bit of body
text
Registration Email:
C O N F I R M A T I O N
E M A I L
an email is sent to
confirm that the order is
received
Confirmation Email
N O T I F I C A T I O N
E M A I L
an email is sent, for
instance, when the
order is delivered;
Notification Email
F E E D B A C K
E M A I L
for example, an email with a
request to provide feedback is sent after you took a
flight.
Feedback Email
E M A I L
C A R T A B A N D OM E N T
an email is sent,
for instance, when the
order is delivered
Cart Abandonment
Do y o u r c o n f i rm a t i o n em a i l s
s a t i s f y y o u r s u b s c r i b e r s
n e e d s ?
"
Hierarchy of Needs
Why s h o u l d y o u m a k e mo r e
o u t o f y o u r c o n f i rm a t i o n
ema i l s ?
"
Con f i rm a t i o n em a i l s p r o v i d e y o u w i t h f r e s h
i n f o rm a t i o n o n w h e r e y o u r c u s t om e r s a r e
i n t h e i r l i f e c y c l e a n d w h a t t h e y w a n t .
Y o u c a n u s e t h i s d a t a t o s e n d t h em mo r e
o f f e r s t h a t w o u l d a t t r a c t t h e i r a t t e n t i o n .
"
H o w c a n y o u o p t i m i z e y o u rC o n f i r m a t i o n E m a i l d e s i g n t om a k e m o r e o u t o f i t ?
"
Keep email design recognizable
Make your emails mobile-friendly
Add links to social media in your email design. Emails
Include a link to shipping tracking.
Design
Email Design Optimization STATS
56% 50%56%Mobile Opens Higher clickthrough rate
with order tracking link Brands send
mobilefriendly emails
Personalization
Add crossselling items to your order
confirmation email.
Add pictures of goods or even services
that are relevant to the purchased
items.
Use predictive models that makerecommendations to your customer
based on their previous behaviour .
Promotion
Add a promotion, discount, or coupon codeto your order confirmation email to incentivize
future purchases.
44% of customers made their second
purchase based on a promotional email.
Subject Lines
C l a r i t y i n S u b j e c t L i n e s w o r k s b e t t e r t h a n c r e a t i v i t y .
"
K e y P o i n t sO f T h i s A r t i c l e
Key Points :
You should set up automatic confirmation emails on your website to
show respect to your customers and reduce their uncertainty;
Confirmation emails are not a deadend in communication with your
customers – you can improve their design and use them for both cross
selling and upselling.
You can improve the user’s experience for your confirmation email
design by using limited website navigation, social media links, order
tracking links, and event tracking;
KONSTANTINE GEGESHIDZE ROLAND POKORNYIK
Online and Email Marketer, EDMdesigner CEO, Cofounder, EDMdesigner
@Kote_Gegeshidze @RolFic
