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A bakery logo
should be visuallystrong to triggerperceptions and
unlock associationsof the brand.
create a logo
Shapebecomes a natural guide
Reading is not necessary toidentify shapes but identifyingshapes is necessary to read. Thisexplains why shapes is discussedfirst.
Colorbecomes a mnemonic device
The bright and earthy colors of logostriggers an emotion and evokesbrand association
Formnarrates the brand story
The brain takes more time to processthe text or language so formnaturally comes after shape andcolor
Character
adds life to thebakery logo
because they can eventually be usedas part of advertising campaigns