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HUMAN-CENTERED DESIGN + SOCIAL INNOVATION: A CRASH COURSE
MY NAME IS SEAN.
1. LAWYER 2. SOCIAL ENTREPRENEUR (failed)
3. DESIGNER
1. HUMAN-CENTERED DESIGN (HCD) 2. +ACUMEN 3. AMPLIFY
4. QUESTIONS?
AGENDA
Human-centered design is a process that begins with gaining deep empathy for a customer’s needs, hopes and aspirations for the future.
We are a human-centered design firm. We are inspired by people.
IDEO HAS USED HUMAN-CENTERED DESIGN TO TACKLE PROJECTS ALL AROUND THE WORLD.
the first laptop
school lunch
a government department
a toilet social enterprise
a few years ago,we started to see the potential for what human-centered design
and the social sector could do together.
water + sanitation agriculture health
finance gender community
OUR FOCUS AREAS
A FEW IDEO.org PROJECTS
IDEO.org FELLOWSHIP
ADVISORY BOARD MEETING March 18, 2014
HCD TOOLKIT
+ACUMEN COURSE
7 KEYS TO PRACTICING GOOD HUMAN-CENTERED DESIGN
GET OUT THERE
1. USER INTERVIEWS
2. EXPERT INTERVIEWS
3. ANALOGOUS EXPERIENCES
4. IN-CONTEXT IMMERSION
A FEW EXAMPLES OF HOW WE “GET OUT THERE”
TALK TO EXTREMES
1. SINGLE MEN + CHEFS
2. SOLAR GURU + OFF-THE-GRID-KENYANS
3. BAREFOOT RUNNERS + CROSS DRESSERS
SOME EXTREME USERS WE’VESPOKEN WITH RECENTLY
UNDERSTAND AND OBSERVE
WORK WITH OTHER DISCIPLINES
4
CONSIDER THE SYSTEM
5
MAKE IT VISUAL
6
MAKE IT VISUAL
6
PROTOTYPE EARLY + OFTEN
7
RUNNING WATER = BIG MESS
PROTOTYPE EARLY + OFTEN
7
I’LL CARRY MY OWN WASTE
ACTUALLY, I’LL PAY SOMEONE ELSE TO EMPTY MY TOILET.
DEEP BREATH
OUR DESIGN CHALLENGE
How might we help the social sector & international development become more human-centered?
a few design constraints !
1. design consulting will always have a limited reach 2. workshops not so scalable
3. IDEO.org is small
+ACUMEN
5 PRO TIPS FOR ROCKING THE COURSE
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014). 2. get out there.
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014). 2. get out there.
3. do a preselected design challenge unless you have a really, really good reason not to. Really.
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014). 2. get out there.
3. do a preselected design challenge unless you have a really, really good reason not to. Really.
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014). 2. get out there.
3. do a preselected design challenge unless you have a really, really good reason not to. Really.
4. do the course at your own pace. but don’t be so darn slow that you lose momentum.
or miss out on the Google+ community.
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014). 2. get out there.
3. do a preselected design challenge unless you have a really, really good reason not to. Really.
4. do the course at your own pace. but don’t be so darn slow that you lose momentum.
or miss out on the Google+ community. 5. find the right space.
DOUBLE DEEP BREATH
How might we help the social sector & international development become more human-centered?
How might we help the social sector & international development become more human-centered + collaborative?
AMPLIFY IS…
10 challenges over 5 years.
AMPLIFY IS…
10 challenges over 5 years. Each tackling a crosscutting international development topic.
AMPLIFY IS…
10 challenges over 5 years. Each tackling a crosscutting international development topic.
DFID funding +
AMPLIFY IS…
10 challenges over 5 years. Each tackling a crosscutting international development topic.
DFID funding + IDEO.org design support +
AMPLIFY IS…
10 challenges over 5 years. Each tackling a crosscutting international development topic.
DFID funding + IDEO.org design support +
pipeline to scale.
AMPLIFY IS…
Challenge #1 is… “How might we make low-income urban areas safer and more
empowering for women and girls?”
2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify...
2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify... include more NGO’s, funders, designers, social entrepreneurs and educators in a collaborative and open innovation process?
2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify... extend the collaborative innovation process to developing
world communities?
Focus on reaching the Amplifiers within these networks.
HYGEIA
MICRO-INSURANCE (HEALTH)
FAT (Feminist Access to Technology) Delhi, India
Don’t reinvent the technology.
Breakthrough + IVR (Integrated Voice Recording) India
QUESTIONS?
