C L I E N T G A L L O F A M I L Y

R e s p o n s i v e W e b s i t e & T o o l s

C A S E S T U D Y

O V E R V I E W

User exper ience design and HTML5 development forresponsive website and tools

w w w.ideasindigita l .com 416.738.0738

J O B

Not all wine drinkers are the same just as not all web users are alike. After a thorough analysis, it was found that Gallo Family Vineyards wines appeal to low-to-mid income, cross-over drinkers who favor the mobile to desktop.The challenges to overcome were a user experience that didn’t aid in the wine selection process and the site not being optimized for mobile user. By considering a variety of “wine moments” iiD created a user experience for beginner wine drinkers to intuitively choose wines to suit their varied lifestyles.

?C H A L L E N G E

I D E A

S O L U T I O N

Given Gallo Family Vineyard’s position as an affordable way to enjoy wine for a wide demographic of drinkers who had previously enjoyed beer or cocktails, the company needed to revamp its website to establish an approachable branded channel of communication to appeal to a variety of consumers lacking the knowledge to choose the right wine. The challenges to overcome were a user experience that didn’t aid in the wine selection process and the site not being optimized for mobile users who made up a large proportion of web traffic.

iiD created an interface for a wine website that completely changes the way users interact with a wine company’s products. We began our process by researching the possible user scenarios in choosing wines. By considering a variety of “wine moments” we came up with highly useful tools for transitioning wine drinkers to choose wines by type, taste, food, recipe, and occasion. We created a UX design that had an app-like appeal, encouraging users to try a variety of different filters to decide the right wine and have an engaging experience with the brand.

A true success story of UX designer and programmer collaboration, iiD took user insights and UX design and brought them to life using leading edge HTML5 interactivity to deliver a one-of-a-kind responsive experience that is as effective on the mobile as desktop. By being both UX design and development partner, iiD was able to see design through to fully functioning tools and achieving our vision of a highly engaging wine website that helps consumers feel comfortable and excited about discovering Gallo Family wines.

See Website: www.gallofamily.com

W i r e f r a m e : F o o d & W i n e P a i r i n g , R e c i p e s T o o l

W i r e f r a m e s : O u r W i n e s T o o l

w w w.ideasindigita l .cominfo@ideasindigita l .com 416.738.0738

S A M P L E D E S I G N S C L I E N T G A L L O F A M I L Y

W i n e T o o l - T a s t e P r o f i l e S l i d e r s

w w w.ideasindigita l .cominfo@ideasindigita l .com 416.738.0738

S A M P L E D E S I G N S C L I E N T G A L L O F A M I L Y

F o o d & W i n e T o o l - F o o d P a i r i n g w i t h W i n e

S A M P L E U I D E S I G N S C L I E N T G A L L O F A M I L Y

F o o d & W i n e T o o l - W i n e P a i r i n g w i t h R e c i p e s

w w w.ideasindigita l .cominfo@ideasindigita l .com 416.738.0738

A B O U T i i D

iiD is a user experience design and strategy firm based in San Francisco. We’re dedicated to helping companies create awesome experiences, products, and services that make technology meaningful to their customers. Knowing that one approach does not fit all, we take on every project with curiosity, flexibility, and analytical thinking. We strategize, design, and engineer experiences that matter most to users and the business. Our project teams include a combination of experienced strategists, user experience designers, visual designers, and technologists offering expertise in fields related to everything from health and finance to technology, consumer products, and entertainment. We write, draw, code, test, interview, advise, evaluate, and discover. We’re ready to turn your idea into an exceptional experience.

w w w.ideasindigita l .cominfo@ideasindigita l .com 416.738.0738

A B O U T | i i D C L I E N T G A L L O F A M I L Y