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Importance and Advantages of Brand Identity Designthedilldesign.com /importance-and-advantages-of-brand-identity-design/

By Chris Dill

When you see a good web site you get drawn in and connect with the content. This connection iscreated by an identity of the brand that you are viewing. This connection is also the reason that you feelin tune with a brand, and it is also the reason for many of the sales that happen on a daily basis in theconsumer markets of all industries.

The Advantages of Brand Identity

One of the main advantages of a solidbrand identity is the pride that is felt byemployees and the customers who canidentify with the brand. Employees andconsumers need to have a well-roundedsense of pride in representing andconnecting with a brand. This all beginswith the right identity design. This priderolls over into the visibility of the brand.Most consumers, employees, and clientswant to be associated with highly visible,and well-defined brands. So, the “look andfeel” of your identity can play a major rolein the decision making process. The rightidentity design can generate the rightappearance to appeal to the targeted corporations that you want to partner with. The right identity andbrand system can position your company in the right way to work with larger organizations, which willincrease your margins by allowing you to set premium rates for your products and services.

Importance of Brand Identity

The Identity design can mean the difference between success and failure. Identity design can alsomean the difference between achieving your goals within 1 year of waiting 10 years for the right luckand opportunities. In terms of information retention, there are a majority of people who will rememberwhat they see much quicker than what they hear or read. You need to develop an identity that is easyto remember so that they need to see it less and remember it more. Not only is it good to beremembered quicker, but also having a consistent presence with a visual identity throughout all facetsof your business and marketing communications will maintain your position at the forefront ofexisting(and potential) client minds when they have a need for your products or services.

Financial Advantages of Good Identity Design

Brand identity commands a much higherprice-premium. Identity Design is thereason why someone will pay thousands ofdollars more for a Lexus than for a Toyota.They are both made by the samecompany. However the identity design isdifferent. These two vehicles areessentially the same product with theexception of some extra options andmaybe a few extra accessories. Theidentity design creates a higher perceivedquality that has repeatedly been shown topositively influence consumer usagepatterns, frequency, and volume.Consumers naturally tend to select thosebrands that they may perceive to be higher quality brands, even when this is not the case. Brandidentity also connects to the repeat buying behavior of consumers, which improves brand loyalty andrevenues. Consumers mostly tend to continue to buy those brands that reward them with a higherquality experience. The brand identity is the way to create that experience.

When you are thinking about how to strategize for a higher revenue, or when you are bringing a newProduct to market, don’t forget to consider the benefits and advantages of a brand identity. This willserve to connect your brand with the consumers on a deeper and emotional level. You can then usethis to form a strong community of evangelists that support your brand through thick and thin. This islike free marketing at all times and places.

About the author

Christopher is a web developer, designer, and SEO specialist. He runs a SEO specificcompany at https://www.virginiaseo.org and really enjoys design and marketing.

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